Monarch Airlines

Monarch Airlines

July 06, 2012 10:20 ET

Monarch Airlines Launch First TV Advertising Campaign

Founded in 1968, Monarch Airlines launches first TV advertising campaign across Midlands and North West region

LONDON, UNITED KINGDOM--(Marketwire - July 6, 2012) -

Editors Note: There is a photo accompanying this press release.

Monarch, the leading scheduled leisure airline, will launch its first TV campaign on 9th July encouraging customers to 'dust off their suitcases' whilst highlighting its array of scheduled cheap flights to destinations across Europe and the Mediterranean.

The 30 second advert for the airline created by creative innovation network, iris Worldwide, will air for three weeks from the 9th July with peak slots* around ITV's Coronation Street, Emmerdale and Superstar Auditions. The campaign will be supported through social media and press, digital, outdoor and online advertising.

The advert will increase awareness of Monarch Airline's product offering and its scheduled services to a total of 102 routes across Europe; including Croatia, Cyprus, Egypt, France, Germany, Gibraltar, Greece, Italy, Madeira, Portugal, Spain and Turkey.

The advertisements have been created with four regional variants to cover Yorkshire, Manchester and Central England targeting the airline's growing customer base within the Midlands and its respective airport bases (Birmingham, East Midlands, Leeds Bradford and Manchester.)

Kevin George, Managing Director of Monarch Airlines comments: "We are delighted to be launching our first ever television advertising campaign across the Midlands and North West regions. The campaign reflects our proposition offering our customers choice, value and great customer service. As the oldest airline within the UK still trading under its original name we have previously relied on PR, print and radio advertising to market our brand.

He continues: "As our extensive programme of scheduled destinations continues to evolve it is imperative that we highlight our offering through as many mediums available to us as possible."

Notes to editors:

* Coronation Street; (from 9th July) - will run across ITV Central, West, East, South, Granada and Yorkshire areas
* Emmerdale; will run across ITV Central (from 11th July), Granada (from 10th July), Yorkshire (from 15th July)
* Superstar Auditions; (from 15th July) will run across ITV Central, West, East, South, Granada and Yorkshire areas

Monarch, the scheduled European leisure airline, operates flights to Croatia, Cyprus, Egypt, France, Germany, Gibraltar, Greece, Italy, Madeira, Portugal Spain and Turkey from Birmingham, East Midlands, Leeds Bradford, London Gatwick, London Luton and Manchester airports. In addition to year-round low fares, Monarch also offers a bespoke "build your own class of travel" range of products and services both on the ground and inflight. All customers are allocated a seat at check-in but for those wishing to select where in the cabin they sit to ensure that families and groups are seated together, seats can be pre-booked from £5.99 per one-way flight. For customers looking for added comfort, extra legroom seats are also available offering up to six inches of extra space from only £9.99.

Monarch recently launched 'Air Packs' enabling customers to build their own flights through transparent and pre-packaged optional extras, starting from just £20 per person per flight. The two new Air Packs are offered alongside the airline's traditional "build your own class" product and are designed to give customers full visibility on price from the beginning of the booking process. Customers will be able to choose between two Monarch Air Packs; an Essentials Pack and a Premium Pack, combining extras such as allocated seating, hold baggage and access to online check-in.

Customers can also take advantage of MFlex, which provides improved flexibility for customers when booking flights on Monarch's scheduled network of flights. Charged at only £2.50 per person, per flight, the new MFlex product must be added at the time of booking. Once added, the customer is free to make one change to their booking up to 15 days prior to departure, which includes a date change or a route change, without incurring an administration fee. What's more, if a customer selects MFlex when booking, but makes no subsequent changes to their booking, Monarch will refund them the value of MFlex in the form of a credit voucher, which can be used as part payment towards a future scheduled flight with Monarch.

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