SOURCE: Monarch America, Inc.

January 06, 2015 06:01 ET

Monarch America Inc. Outlines Expanded Corporate Mission Statement

WESTMINSTER, CO--(Marketwired - Jan 6, 2015) - Monarch America Inc. (OTCQB: BTFL) ("Monarch America" or the "Company") is pleased to provide this outline and guidance regarding its expanded corporate mission statement.

"Monarch America is focused on developing, distributing, and managing the highest quality hydroponics and indoor garden supplies and services to deliver the best possible customer experience to small scale and commercial growers across the country," commented Eric Hagen, CEO of Monarch America Inc. "To accomplish this expanded corporate mission, Monarch America must continue to build upon the strong foundation that was established in 2014, during which we became a publicly traded company, raised new capital, signed a deal to acquire The Big Tomato, and successfully launched our first Monarch America branded products."

Hagen continued, "The entire Monarch America management team has a clear vision for the Company's future and we have outlined a detailed roadmap to accelerate our anticipated growth and expansion. Over the next six months, we plan to achieve important new milestones on the following:

- Establish new The Big Tomato locations in select markets across the country.

- Develop/license and launch various new high demand products and services under the Monarch America brand, potentially including additional growing mediums, HVAC technologies, and also consumer food & beverage products.

- Build, lease, and manage new state-of-the-art hydroponics and indoor gardening facilities.

- Expand management and advisory team with the best possible people to help grow Monarch America into an industry leader.

- Secure additional financing on favorable terms when required.

- Evaluate additional business partnerships with high growth potential."

Hagen concluded, "I am confident that Monarch America is in a strong position to take advantage of the rapid growth in the hydroponics and indoor gardening sector currently taking place across the country. I look forward to working with all our partners in 2015 to make Monarch America a continued success and respected industry leader."

Monarch America Inc. files reports with the Securities & Exchange Commission on EDGAR and anticipates continuing to file such reports. The Company's filings can be viewed at www.sec.gov.

Additional information regarding the Company can also be found on its website at www.MonarchAmerica.com.

Cautionary Language Concerning Forward-Looking Statements

Statements in this press release may be "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Words such as "anticipate", "believe", "estimate", "expect", "intend", and similar expressions, as they relate to the company or its management, identify forward-looking statements. These statements are based on current expectations, estimates and projections about the company's business based, in part, on assumptions made by management. These statements are not guarantees of future performance and involve risks, uncertainties and assumptions that are difficult to predict. Therefore, actual outcomes and results may, and probably will, differ materially from what is expressed or forecasted in such forward-looking statements due to numerous factors, including those described above and those risks discussed from time to time in Monarch America Inc.'s (f/k/a Cannabis Kinetics Corp.) filings with the Securities & Exchange Commission. As a reporting issuer with the Securities & Exchange Commission, Monarch America Inc. files Quarterly and Annual Reports and other documents on EDGAR. We strongly urge all persons to read our filings at www.sec.gov, which are publicly available, in conjunction with this press release as we are in a highly regulated industry that requires thorough research prior to making any decision regarding a company, particularly an investment decision. In addition, such statements could be affected by risks and uncertainties related to Monarch America Inc.'s (i) product demand, market and customer acceptance of its equipment and other goods, (ii) ability to obtain financing to expand its operations, (iii) ability to attract qualified management representatives, (iv) competition, pricing and development difficulties, (v) ability to fully implement our business plan as a result of being a reporting issuer with the Securities and Exchange Commission, and (vi) general industry and market conditions and growth rates and general economic conditions. Statements made herein are as of the date of this press release and should not be relied upon as of any subsequent date. The Company cautions readers not to place undue reliance on such statements. Monarch America Inc. does not undertake, and specifically disclaims any obligation, to update any forward-looking statements to reflect occurrences, developments, unanticipated events or circumstances after the date of such statement. Actual results may differ materially from Monarch America Inc. expectations and estimates. Information on Monarch America Inc.'s website does not constitute a part of this release.

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