July 07, 2008 12:31 ET

Mondo Announces The "Mondo Solution Selling® Accelerator" With "Focused Social CRM" for Microsoft Dynamics CRM 4.0

New Accelerator Enables Partners to Add Industry Specific Knowledge to Address Specific Market Needs With Solution Selling® Methodologies

HOUSTON, TX--(Marketwire - July 7, 2008) - Microsoft Worldwide Partner Conference 2008 -- Mondo (COPN: MONDO), Denmark's largest provider of Microsoft-based solutions and services, today announced the availability of its new Mondo Solution Selling® Accelerator for Microsoft Dynamics CRM 4.0, an integrated CRM plug-in designed to boost sales effectiveness with proven sales management methodologies. The Solution Selling® Suite of planning, management, execution methodologies and skills, developed by Sales Performance International (SPI), is now available directly within Microsoft Dynamics CRM exclusively via the new Mondo Solution Selling® Accelerator. The new Accelerator also provides Microsoft Business Partners with a robust foundation to extend the Mondo Solution Selling® Accelerator with industry specific knowledge about buying and selling processes, key player roles, pains and capability visions, resulting in improved CRM relevance and adoption by sales professionals and managers.

Within the new Mondo Solution Selling® Accelerator, Mondo is also providing integrated access to its sales community web site, thereby enabling the very first "Focused Social CRM" environment within Microsoft Dynamics CRM. Mondo's sales community web site, with a specific focus on Solution Selling®, enables sales people around the world to share experiences and advice with each other, deepening their Solution Selling® knowledge base and broadening their contact network. The integrated sales community also provides access to Solution Selling®-specific knowledge from external sources, like news, podcasts and blogs directly fed from SPI's web site. There are important opportunities to extend the community space in future releases to integrate with SPI's SalesWiki™ and Solution Selling® University for online training in the methodology. Mondo's new Accelerator will be highlighted in Microsoft Corporate Vice President Kirill Tatarinov's keynote speech on July 8.

"Mondo's new Solution Selling® Accelerator leverages all of the new technologies and features within Microsoft Dynamics CRM 4.0, giving Microsoft Business Partners a robust platform to build vertical solutions that integrate the Solution Selling® tools," said Lars Munch Johansen, Vice President of Sales and Marketing for Mondo. "Adding Social CRM to Microsoft Dynamics CRM is a key milestone for this platform, and goes hand-in-hand with the Solution Selling® concept. Both will add tremendous value in boosting overall sales effectiveness."

"Leading organizations continue to streamline their sales processes and drive more efficiency out of selling teams," said Brad Wilson, general manager, Microsoft Dynamics CRM. "We're pleased to support partners like Mondo who have selected Microsoft Dynamics CRM to build high value, easy to use applications for our rapidly growing customer base."

The Mondo Solution Selling® Accelerator comes with a complete set of pre-configured sales workflows that are designed to help organizations optimize and manage their sales process, starting immediately. These workflows can be adapted and modified to meet the particular sales processes in any organization. Each step in the sales process can be effectively measured and assessed using tangible and "verifiable outcomes" that keep sales teams on track. This results-based approach gives management better insight into their sales pipeline and ensures that no crucial steps are skipped along the way. By having sales people maintain these outcomes in Microsoft Outlook, managers are ensured of a more accurate sales forecast. The Accelerator leverages Microsoft's Silverlight™ technology, enabling a rich and interactive media experience for the sales person when working with the Mondo Solution Selling® Accelerator.

"Mondo's new Solution Selling® Accelerator will help sales professionals trained in Solution Selling® to communicate and work even more effectively with our methodology," said Keith Eades, Chief Executive Officer for Sales Performance International. "The combination of Microsoft's powerful CRM and our proven methodology in one tool will improve CRM adoption and integration of best practices for many organizations, resulting in more predictable sales outcomes."

The Mondo Solution Selling® Accelerator enables any sales organization to significantly increase win rates and revenue production by:

--  Developing a complete understanding of critical business issues faced
    by each customer
--  Helping customers to understand and quantify the value of potential
--  Creating a strong desire in customers to buy products and services
    supplied by the selling organization as they navigate the sales cycle
--  Decreasing time-to-revenue for new sales hires

Mondo is actively recruiting business partners in the worldwide Microsoft community who wish to enhance the value of their customers' Microsoft Dynamics CRM implementation by re-selling the Mondo Solution Selling® Accelerator for Microsoft Dynamics CRM. Many of these partners may already have relevant experience in Microsoft's Solution Selling Partner (MSSP) Program. In addition, any business partner of SPI can also broaden their value by offering the new Accelerator to its customers using Microsoft Dynamics CRM. Any business partner can provide the complete solution immediately to their customers by offering The Mondo Solution Selling® Accelerator On-Demand edition, which is Mondo's hosted version of Microsoft Dynamics CRM and the Solution Selling® Plug-in.

About Mondo A/S

Mondo A/S is a leading IT Services company and Gold-Certified Microsoft Business Partner with expertise across four divisions: Software + Service Consulting, Outsourcing, Industry Solutions and Business on Demand. The company is one of the largest and most well-established Microsoft partners in Denmark. With "Six Golds in One," Mondo A/S represents the merger of six distinct Microsoft Gold Certified business partners, coming together to deliver the most comprehensive range of Microsoft software and services available anywhere in Denmark. Mondo A/S has also been selected by Microsoft as one of its partners to deliver its "Software + Services" concept throughout all of Europe, and has a specific focus on delivering "on-demand" solutions. Mondo A/S was established in 1994 and employs more than 350 professionals in Denmark, Pakistan and The Ukraine. In October 2006, Mondo A/S became a publicly listed company on the Copenhagen Stock Exchange, traded under the symbol MONDO.

About Sales Performance International

Sales Performance International (SPI) is a global sales performance improvement firm dedicated to helping the world's leading corporations drive measurable and sustainable revenue growth and operational sales performance improvement. Founded in 1988, SPI has been the leader in helping global companies successfully transition from selling products to marketing and selling high-value solutions. With extensive sales performance expertise, deep industry knowledge, global resources and a proven track record, SPI collaborates with clients to deliver strategic, operational and tactical solutions. SPI clients include Microsoft, Heineken, Hitachi Data Systems, Manpower, IBM, WIX and Verizon. Visit SPI at

Contact Information

  • Press contacts:

    For Mondo
    Lars Munch Johansen
    VP, Sales and Marketing
    Mondo A/S
    Direct: +45 29 99 2000
    Tel: +45 3913 0200
    E-Mail: Email Contact