SOURCE: Mondo Studios

Mondo Studios

September 14, 2010 10:00 ET

Mondo Studios Develops New Multi-Platform Game for Progressive Insurance

Update of Popular Route-Rageous! Game Rolled Out Online to Facebook and On-the-Go to iPhone and iPod Touch

SAN FRANCISCO, CA--(Marketwire - September 14, 2010) -  Mondo Studios, the creator of engaging multi-platform brand integrated games, today announced that it is bringing an update of its wildly popular online game Route-Rageous!, which it developed exclusively for Progressive Insurance, to the iPhone/iPod Touch and Facebook.

With millions of games of Route-Rageous! already played across online releases to Yahoo! Games, Wild Tangent, MSN and Facebook, Mondo Studios and Progressive Insurance are truly hitting the road and going mobile. Now iPhone and iPod Touch owners can also enjoy the outrageous fun of the updated version of Route-Rageous! for FREE download from the App Store. The updated version of Route-Rageous has also just been released on Facebook.

"We chose to work with Mondo Studios on this strategic branded entertainment campaign because their work demonstrated they were the one-stop shop for custom game design," said Chris Scott Emerging Media Manager for Progressive Insurance. "They were the best choice to come up with a creative idea, develop a game that people would play and re-play, and they know how to work with us to deploy the game across multiple platforms to best reach our target customers."

Whether as a Facebook game or an iPhone game, Route-Rageous! is a whimsical brain teaser that's sure to test your mental moxie as you guide your car through twists and turns to reach the checkered flag. But watch out, dangerous hazards can trash your car and send you back to the drawing board!

Designed to promote smart driving, Route-Rageous! uses Facebook Connect to let players log in to their Facebook accounts from their desktop or mobile phone and challenge friends to beat their score.

Exclusive features:

- A multitude of levels of brain teasing fun, with additional levels coming soon
- 5 vehicles, each with its own unique skill
- Run errands and collect coins to increase your score
- Rise to the top of the leader board using Facebook Connect
- Replay levels with new solutions to increase your score
- Great graphics and enchanting music

"In developing Route-Rageous! we knew that one key to the integrated brand messaging was to ensure multiple contacts with the brand to keep Progressive Insurance top of mind," offered Phill Simon, Executive Creative Director at Mondo Studios. "What we needed, and then developed, was a casual gaming experience that would be played multiple times, and could grow from a first deployment online to many key platforms, thus reaching the right people wherever they happen to play. We worked closely with Progressive throughout the process to ensure that our development as well as rollout mapped right to their brand and we're very excited to now be taking them mobile."

The newly updated version of Route-Rageous! can be found through your Facebook account and in the Apple iTunes store: http://itunes.apple.com/us/app/route-rageous/id371406681

About Mondo Studios
Mondo Studios is the creator of premier cross-platform brand integrated entertainment that communicates key product messages for major brands through highly engaging casual games. Mondo Studios' games reach and delight target audiences online and on mobile devices with distribution through high-traffic web portals like Yahoo, popular social sites such as Facebook and leading mobile platforms including the iPhone. With deep leadership and production experience in TV commercials, film, video games and episodic online entertainment Mondo Studios serves the world's leading brand holders, including Unilever, Progressive Insurance, Purina, Honda and Kellogg's. For more information on how we can work with your brand please visit www.mondostudios.com.

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