PHILADELPHIA, PA--(Marketwire - Sep 4, 2012) - Monetate, a leading provider of testing, targeting and personalization technology for online marketers, today announced that its CEO and founder, David Brussin, has been elected to the Shop.org Board of Directors. Shop.org is the digital division of the National Retail Federation (NRF), the world's largest retail trade group. The Board members are elected by the Shop.org membership and serve two-year terms.
Brussin has been a committed member of the Shop.org community for years as a member, speaker and sponsor of Shop.org events. In his role as Board member, Brussin will represent the Shop.org membership by providing strategic guidance on the organization's mission, direction and operation. Brussin will also help influence Shop.org's impact on the industry.
"I am honored to be selected to the Shop.org Board," said Brussin. "The ecommerce industry is going through an evolution, as companies use insights gleaned from data to create customer focused experiences across all channels. As a Board member, I look forward to helping Shop.org members succeed in this evolving landscape."
Brussin began his career in online retail more than fifteen years ago when he co-founded InfoSec Labs, a firm that helped Fortune 1000 companies embrace ecommerce without compromising security. Today he leads Monetate in its mission to help marketers utilize Big Data to leverage customer insights and to drive real-time actions that deliver the most relevant customer experiences.
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To view the full list of Shop.org's Board of Directors, visit http://www.shop.org/About/BoardofDirectors.
Monetate drives billions of dollars of revenue every year for some of the best-known brands in the world, including Best Buy, Comcast, Aeropostale, The Sports Authority, and PETCO. The company's comprehensive product suite and conversion expertise enable marketers to deliver a more relevant customer experience with unprecedented agility.
Leading marketers rely on Monetate's cloud-based browser technology to achieve a new level of speed and control, allowing them to run 16 times more optimization campaigns compared to industry averages. The Monetate Agility Suite includes advanced products for testing, merchandising, targeting, and cross-channel consistency, providing an opportunity to bypass IT restraints and react in real time to customer demands. Monetate also helps marketers implement best practices and drive online revenue through its expert strategic services and content publishing teams. For more information visit http://monetate.com/ or follow us on Twitter @Monetate.