SOURCE: Camiant, Inc.

November 19, 2008 09:16 ET

Monetizing and Management: The Two Sides of Mobile Policy Control, an Interactive Webinar Presented by Light Reading and Camiant, Inc.

Surge in "Open" and "Smart" Devices Present Challenges to Mobile Broadband Operators

MARLBOROUGH, MA and MAIDENHEAD, UK--(Marketwire - November 19, 2008) - Camiant, Inc., the leading provider of policy control and application assurance technology, and Light Reading, the world's leading publishing, events, and research company targeting communications service providers, today announced they will host a joint webinar on Thursday, November 20, 2008 at 12:00PM EST/5:00PM GMT entitled "Policy Control: Managing & Monetizing Mobile Broadband Usage." With a measurable surge in open and smart devices, mobile broadband operators are facing mounting challenges around bandwidth management and service degradation. This webinar will present a wide range of uses for leveraging policy control in the telecommunications industry that address these specific challenges.

Graham Finnie, Chief Analyst at Heavy Reading will discuss how the deployment of true mobile broadband services creates both threats and opportunities for telcos. Finnie shares his latest research findings regarding the surge in mobile broadband and how open device technology allows users much more independence in what applications and services they use leaving telcos exposed.

Joining Finnie, will be Camiant's Randy Fuller, vice president of business development who will provide real-world examples of how mobile broadband operators are leveraging policy control to handle network congestion, provide temporary access to higher bandwidth, automate adaptation to device or network type, and offer "try and buy" marketing promotions.

Webinar participants will learn how to:

--  Protect the network from malicious traffic
--  Enable customized/tiered services
--  Enable dynamic changes such as Bandwidth on Demand
--  Reduce operating costs/cost of transport network
--  Improving the quality/reliability of key services such as IPTV and
    VoIP.
    

For more information and to register for this event please visit: http://www.lightreading.com/webinar.asp?doc_id=28936

About Camiant

Camiant's policy control solution empowers broadband service providers to open their networks and deliver a significantly higher quality of service to subscribers by guaranteeing superior performance of rich, high-bandwidth services such as video, streaming media, online games and commercial services. Leveraging its deep expertise in policy management and application assurance, Camiant seamlessly enables broadband service providers to deliver high performing user experiences as new, innovative multimedia services continue to enter the market with increasing unpredictability.

Camiant's market-leading policy control software platform is the solution of choice for service providers who want to reduce OPEX and CAPEX, increase ARPU and reduce churn by improving the user experience. By delivering predictable performance of new multimedia applications, Camiant has become the trusted source for delivering policy control and application assurance to service providers globally. For more information, visit http://www.camiant.com

* 3GPP is a registered trademark of European Telecommunications Standards Institute.