SOURCE: Web Analytics Association

August 13, 2008 09:51 ET

Money, Jobs and Opportunity -- Survey Results From the Web Analytics Association

WAKEFIELD, MA--(Marketwire - August 13, 2008) - The Web Analytics Association (WAA) will discuss the results of its 2008 Job Profile and Compensation Survey via a series of events, beginning with a webcast on August 14, 2008, and followed by a series of regional meetings, held in Vancouver on August 20, Boston on September 18 and Chicago on September 24.

The 2008 Job Profile and Compensation Survey is designed to provide Web analytics professionals with a view of the salaries and benefits benchmarked from several jobs within the field, and insight into the general roles and responsibilities of today's Web analysts. The survey was completed by current and former WAA members and website registrants over the course of three weeks in March. Participants rated 16 tasks for which they are accountable, which were ultimately narrowed down to the top ten across all respondent demographics.

The webcast and regional meetings will feature panel sessions addressing compensation and opportunities for Web analysts and highlighting the most prevalent job roles and responsibilities of Web analytics professionals in the field today. Each event will feature the data and insight from the survey to drive an interactive discussion including the increase in compensation from 2007 to 2008 in terms of years of experience, region, company size and importance of Web analytics within an organization.

To learn more or register for events related to the 2008 Job Profile and Compensation Survey, please visit:

Results of the survey will also be available on the WAA website to WAA members.

About the Web Analytics Association

The Web Analytics Association is a not-for-profit professional organization dedicated to promoting the understanding of web analytics through education, advocacy, standards, research and technology. Founded by web analytics industry leaders, the mission of the association is to unite and foster the interests of practitioners, vendors, consultants and educators who use, sell, install, implement, consult, teach or train in the field of web analytics.

Contact Information

  • WAA Media Contact:
    Carla Vicens
    blast! PR
    (919) 833-9975 x10
    Email Contact