SOURCE: MoneyLine Lending Services

March 08, 2005 09:00 ET

MoneyLine Lending Services Now Offering New Retail Marketing Toolkit

MoneyLine Now Offers Targeted Marketing Services and Support to Enhance Community Financial Institutions' Origination and Fulfillment Offerings

Eighty Percent of MoneyLine Clients Leverage MoneyLine Marketing Services

IRVINE, CA -- (MARKET WIRE) -- March 8, 2005 -- MoneyLine Lending Services, a leading provider of private-label outsourced origination and fulfillment services for community financial institutions, is pleased to announce that it has launched a new package of retail marketing services to assist clients in marketing their private-label MoneyLine loan services. The new package of services, known as the MoneyLine Marketing Toolkit, offers a wide range of private-label marketing products and services--from a single marketing piece to a targeted campaign to employee training -- which are customized to fit the brand look and feel of each client.

MoneyLine developed its marketing toolkit to provide community financial institutions with easily customized and implemented marketing materials that attract new loan customers. Since launching the new marketing toolkit, 80 percent of MoneyLine's client base has tapped into MoneyLine's marketing services. One client, United Security Bank, has implemented a range of marketing services from MoneyLine such as in-branch posters, statement stuffers, teller window advertising and an electronic product guide.

"MoneyLine has invested the time and resources to enable our bank to deliver an in-home mortgage program that is consumer friendly and completely seamless," said Tom Franson, senior vice president and chief banking officer, United Security Bank. "MoneyLine's marketing products and personnel training have been tremendous assets which have enabled United Security Bank to effectively communicate our messages to customers whether it's at the branch, online and via direct mail."

"MoneyLine's marketing services were designed to enhance the private-label origination and fulfillment services MoneyLine offers community financial institutions," said Whitney Cripe, retail marketing director, MoneyLine Lending Services. "Our clients value our marketing package because the products are easily integrated into existing marketing efforts, and they can select individual marketing tools or implement a complete marketing campaign."

The MoneyLine Marketing Toolkit includes basic marketing materials such as referral cards and branch posters; additional marketing materials include direct mailers, sales letters and a product guide menu. All materials are customized for each community financial institution, and clients can select the services they currently need to communicate with customers.

About MoneyLine Lending Services

MoneyLine Lending Services specializes in private-label, outsourced mortgage origination and fulfillment solutions, which are customized to provide community financial institutions with various levels of origination and fulfillment services. MoneyLine's mission is to improve the relationship between financial institutions and their customers by providing personalized interaction, increased convenience, and competitive loan programs.

For more information about MoneyLine's outsourced mortgage solutions, visit or call 800-837-8570.

Contact Information

  • Contact:
    Chris Spilsbury
    Vice President, Business Development & Marketing
    MoneyLine Lending Services
    800-837-8570 x 1181