LONDON--(Marketwire - Oct 30, 2012) - Marin Software, provider of the leading digital ad management platform for advertisers and agencies, today announced that MoneySupermarket.com, the UK's leading price comparison site, is using Marin Software's platform to manage its large-scale paid search campaign.
After a thorough evaluation, MoneySupermarket chose Marin Software due to its flexible bidding algorithm, highly skilled UK support team and the ability to integrate, track and optimise campaigns from multiple data sources. With a large-scale search program consisting of more than 8 million keywords, from generic terms like "car insurance" to high volumes of long-tail keywords, MoneySupermarket needed a flexible bidding algorithm.
As a price comparison site, MoneySupermarket also has numerous sources of data, including third party analytics systems, technology partners and internal data. Marin Connect provides a flexible and open platform that enables MoneySupermarket to seamlessly integrate publisher and analytics data, ensuring they have a complete view of online advertising return on investment and are optimising campaigns to drive revenue growth. Also, Money Supermarket's team will be taking advantage of Marin Software's workflow and reporting functionality to save-time spent on important but repetitive tasks, such as reporting, to focus more time on strategic optimisation of campaigns.
"Marin Software's highly skilled UK support team has already proven incredibly effective during our complex onboarding process," said Andy Mihalop, Head of Digital, MoneySupermarket. "In a competitive and maturing search marketplace, large-scale advertisers like us are constantly looking for ways to squeeze additional performance from campaigns. Marin not only enables us to improve financial performance through advanced bidding algorithms and improved visibility into data, but also saves our team time meaning they can focus more energy on optimisation. I was also impressed with Marin Software's ability to continually focus on developing functionality in-line with search industry developments."
Jon Myers, Commercial Director - EMEA, Marin Software added: "We're obviously delighted MoneySupermarket has chosen to move their campaigns onto the Marin Software platform after a competitive pitch. Having recently announced a 1,274% increase in revenues over the last 3 years, this win is yet another big boost for Marin Software, and it is testament to the skills of our 75 strong UK team that large-scale advertisers such as MoneySupermarket continue to choose to work with us."
About Marin Software:
Marin Software provides the leading digital ad management platform, with over 1,800 brands managing more than $4 billion in annualized ad investments on Marin. Offering an integrated platform for search, social, display, and mobile marketing, Marin helps advertisers and agencies improve financial performance, save time, and make better decisions. Headquartered in San Francisco, with offices worldwide, Marin's technology powers marketing campaigns in more than 160 countries. For more information, please visit: http://www.marinsoftware.co.uk.
MoneySupermarket.com compares (at 30th Aug 2012)
- 107 car insurance providers and 82 home insurance providers
- 12 broadband providers and 18 energy providers
- 32 unsecured loan and 6 secured loan providers
- 62 mortgage lenders and 28 credit card providers
- 66 savings providers and 37 current account providers.
- Over 1,200,000 mobile phone deals
We help our customers to save money on all of their household bills by providing a free, easy to use online service so they can compare a wide range of products in one place and find the product most suited to their needs. Our size means we are able to offer our customers exclusive, market-leading deals, including some they can't even get direct from providers.
By having considerable volumes of informed customers actively looking for products and ready to purchase, we offer our providers an efficient and cost effective customer acquisition solution across all of our channels. This enables our providers to target their marketing spend in an effective and completely measurable way.
Our revenue comes predominantly from fees paid to us by product providers when a customer clicks through to their website and actually applies for or purchases a product. It is a success based marketing fee.
Our customer commitment
- We make it easy to find the brands you expect to see
- We strive to ensure a product cannot be found cheaper by going direct
- We let you remain in control of your personal data
- We are independent and impartial
- We make it easy to switch and save
- We strive to always show the most competitive product available