SOURCE: Chick-fil-A

July 09, 2007 11:00 ET

Monroeville's First Stand-Alone Chick-fil-A Restaurant Opening July 12

First 100 Adults in Line at New Chick-fil-A Restaurant to Win Free Chick-fil-A for a Year

MONROEVILLE, PA--(Marketwire - July 9, 2007) - Chick-fil-A, celebrating its 40th anniversary this year, will open its first stand-alone restaurant in Monroeville on July 12, giving away more than $26,000 in free Chick-fil-A food to the first 100 adults in line that morning and offering an added incentive for cow-spotted participants.

A one-year supply of free Chick-fil-A® Combo Meals (52 coupons) will be awarded to each of the first 100 adults, age 18 and older with identification, at the new restaurant at 4040 William Penn Hwy. The line can begin forming up to 24 hours prior to the opening, with the prizes being given away on July 12 between 6 a.m. and 6:30 a.m. The restaurant will open immediately afterward.

Participants in the First 100 promotion can get a jump start on Cow Appreciation Day (July 13) and also win one free breakfast entrée item a week for a year if they decorate themselves and their camp site in cow-themed attire and décor.

Chick-fil-A each year honors it corps of renegade cows, who have encouraged consumers to "Eat Mor Chikin" during their 12-year self-preservation campaign, by celebrating Cow Appreciation Day. On that day, July 13 this year, customers who visit any Chick-fil-A restaurant fully dressed in cow attire receive a free combo meal -- breakfast, lunch or dinner. The event, now in its third year, draws thousands of participants throughout the country wearing cow spots, hoofs, furry ears and cow bells to their local Chick-fil-A restaurants.

The opportunity to win some breakfast by dressing up as bovines is likely to be a hit with Chick-fil-A's raving fans who already turn up hours in advance to camp out and wait for the grand opening.

"Chick-fil-A's raving fans have turned our grand openings into overnight tailgate parties, often arriving 24 hours in advance with tents, TVs, sleeping bags, games, computers and other gear to spend the night," said Chick-fil-A Inc. President Dan Cathy, son of chain founder Truett Cathy.

"When we started the First 100 Fans promotion in 2003, we never could have imagined we'd give away nearly $5 million in free food to raving fans who have camped out in all kinds of weather conditions to win free Chick-fil-A for a year,'' said Cathy, who regularly camps out overnight in the parking lots.

Raving fans who camp out at a grand opening are after the original Chick-fil-A boneless breast of chicken sandwich, which Truett Cathy invented in his 24-hour Dwarf Grill® diner near Atlanta in the early 1960s. The sandwich, with its signature pickle slices, became so popular that Cathy opened his first Chick-fil-A restaurant in Atlanta's Greenbriar Mall in 1967.

The opening launched Chick-fil-A, today the second-largest chicken restaurant chain in the country with more than 1,325 locations in 37 states and Washington, D.C.

Brian Wenger has been selected as the franchised Operator of the first Chick-fil-A in Monroeville. He is relocating from the Chick-fil-A restaurant at The Waterfront in Pittsburgh. The new restaurant will join the Chick-fil-A in the Monroeville Mall as the second restaurant for the chain in the city.

"For 40 years, the Chick-fil-A legacy has grown to mean award-winning freshly prepared food and 'my pleasure' customer service," said Wenger. "My team looks forward to continuing that tradition at our new location in Monroeville."

Chick-fil-A customers will dine in an interior that features warm colors and wood accents as well as an inside play area for children, which includes a toddler interactive section. The award-winning drive-thru service offers a convenient way for Chick-fil-A customers to get their freshly prepared food on the go. The new restaurant is open Monday through Saturday from 6:30 a.m. to 10 p.m., serving a full breakfast menu until 10:30 a.m.

Consumers, who recently participated in Zagat's first fast food survey, scored Chick-fil-A the highest in the chicken restaurant category and also in the service category. QSR magazine released its 2006 scores for the Best Drive-Thru in America Survey with the Chick-fil-A chain's overall composite scores placing it in the lead -- making it four out of the past five years that the chain has earned top rankings. Chick-fil-A was number one in the accuracy category with a 98 percent score and the chain continued to show strong individual speeds in the drive-thru with an average time of 44 seconds.

About Chick-fil-A Inc.

Atlanta-based Chick-fil-A, Inc., is the nation's second-largest quick-service chicken restaurant chain (based on sales). In 2006, Chick-fil-A produced record sales of $2.275 billion -- a 15.16 percent overall increase and an 8.52 percent same-store sales gain that helped extend the chain's streak of consecutive sales gains to 39 years.

Credited with inventing the boneless breast of chicken sandwich and first introducing the chicken nugget concept, Chick-fil-A serves nutritious and freshly prepared food products in mall locations, stand-alone restaurants, drive-thru-only restaurants, Chick-fil-A Dwarf House® and Truett's Grill® full-service restaurants, and through licensed outlets in college campuses, hospitals, airports, businesses and industrial sites. More information about Chick-fil-A is available on the chain's websites, located at www.chick-fil-a.com, www.chick-fil-apressroom.com or www.truettcathy.com.

Contact Information

  • Contact:
    Jerry Johnston
    Chick-fil-A, Inc.
    Email Contact
    404-765-8174
    770-265-4943 (cell)

    Cindy Chapman
    CP Communications Inc.
    Email Contact
    678-546-0494
    678-858-1325 (cell)