Monsanto Canada Inc.

Monsanto Canada Inc.

January 30, 2008 11:06 ET

Monsanto Increases Prize Pot for Rural Curling Club Improvements

"Imagine a Better House" prize money increased from $26,000 to $80,000 in response to need

WINNIPEG, MANITOBA--(Marketwire - Jan. 30, 2008) - When Monsanto Canada launched its "Imagine a Better House" Community Curling Club Bursary program last November with the aim of assisting small-town curling clubs with their improvement projects, they had no idea what the response would be. After receiving more than 240 applications the answer is clear - rural curling clubs across Western Canada are in need of some cash and fast!

As a result, Monsanto Canada announced today that it is increasing the original prize money allocated to its "Imagine a Better House" Community Curling Club Bursary program from $26,000 to $80,000 in order to extend assistance to more clubs in need.

"The need expressed in each of the applications clearly highlighted some of the challenges faced by small town rinks in terms of upkeep and maintenance of their facilities," said Carrie Van De Kerckhove, a marketing assistant with Monsanto Canada and coordinator of the "Imagine a Better House" program. "The judges reviewed all the entries and had a really difficult time narrowing down the requests. After talking internally, we decided we had to find a way to provide as much support as we could to as many clubs as possible."

The original details for the "Imagine a Better House" Community Curling Club program - announced Nov. 1, 2007 - involved setting aside $26,000 to be shared among just six (6) curling clubs who submitted an application between Nov. 1, and Dec. 31, 2007 and were successful in convincing the panel of judges that their curling club deserved to be a winner. Applicants were required to provide information about their club, the community in which it resides and why the curling club was in need of assistance.

The grand prize winner will still be awarded $10,000 as per original plans, but four (4) other finalists will now each receive a cash award of $5,000 and 24 other rural curling clubs will receive gifts of $2,000. In total, 30 clubs across Western Canada will receive a cash grant to be put towards the development or improvement project identified by the club in their application.

The top five finalists will be invited to the Scotties Tournament of Hearts in Regina on February 19th where the winners will be officially announced. Those clubs receiving $2,000 gifts will be contacted by their local Monsanto Territory Manager who will make arrangements to present their prize in person. The complete list of winners will be available at after Feb. 19, 2008.

"As one of the judges and also a Monsanto employee, it was very clear to me that while our original commitment was substantial we needed to dig deeper," said Trish Jordan, public affairs director with Monsanto Canada. "Reading through all these applications was a real eye-opener. We knew the concept was a good one in terms of extending Monsanto's support for curling to the local level. And we knew there would be some clubs in tremendous need. We just didn't anticipate that so many clubs would be so deserving of help."

While all the applications expressed a specific need in their own, unique way most clubs tended to be fundraising for roof repairs; electrical or plant repairs; purchase of new equipment to improve ice conditions; or just some upgrading in the clubhouse to replace outdated furniture or decor.

Headquartered in Winnipeg, Manitoba, Monsanto Canada Inc. is part of the larger global Monsanto family. Monsanto is an agricultural company and a recognized world leader in providing technology-based solutions and agricultural products that improve farm productivity and food quality. For more information, visit

Contact Information

  • Media inquiries should be directed to:
    Monsanto Canada
    Trish Jordan
    (204) 985-1005