SOURCE: Cinematique


July 01, 2014 10:00 ET

Monster and Cinematique Collaborate to Produce Interactive Jason Derulo Music Video

R&B Star Jason Derulo's Music Video, "Talk Dirty", Is the First Video to Use Cinematique's Touch-Enabled Interface That Allows Viewers to Interact With Video

LOS ANGELES, CA--(Marketwired - Jul 1, 2014) - Monster and Cinematique today introduced the touch-enabled video version of Jason Derulo's hit song, "Talk Dirty." Enriched with Cinematique's innovative touch-enabled technology, the popular video, which has over 200 million views on YouTube, now offers an interactive experience for fans. Viewers can simply tap on the products or the people in the video and curate a personal boutique to shop, share or learn more about later. With over 30 million singles sold worldwide and 17 million social media fans and followers, the Warner Music artist was a natural choice for Cinematique's first interactive music video.

"The collaboration with Cinematique and Monster to introduce the world's first motion touch enabled music video is momentous," said Cinematique co founder, Kyle Heller. "Together we are offering music lovers and specifically, Jason Derulo fans, a truly unique and interactive experience with their favorite artist."

"I was excited to bring these two great brands -- leaders in their respective industries -- together for this unique collaboration," said Kwasi Asare Cinematique's' advisor for Media Relations.

Touchable components in Jason Derulo's high-energy music video include shoppable items like the artist's Keep Calm unisex T-Shirt, Neuro BLISS, and Monster® DNA® Headphones. Fans can even purchase the new "Talk Dirty" album directly from the video. In addition to the commerce aspect of the technology, viewers can also access an in-depth tutorial on the choreography by simply tapping on the dancers. They can also discover facts about Jason Derulo. Everything the viewer taps on is saved in a collection that can be viewed later without disrupting the video watching experience.

To view Jason Derulo's Talk Dirty video:

About Monster
For the past 35 years, Monster has been a catalyst for innovation and big ideas. Discovering that cables in hi-fi systems influenced the sound, Head Monster Noel Lee developed Monster Cable® -- an immediate hit. Monster engineered the sound of Beats® headphones, and has since become the world's leading manufacturer of high-performance headphones, all featuring Pure Monster Sound® technology. Today, the company offers advanced connectivity solutions for professional musicians, home entertainment, computing, mobile and gaming, as well as high performance AC Power and conditioning products. Monster continues to lead in innovation having been granted over 500 patents and 100 patents pending worldwide, offering more than 5,000 products in over 160 countries. Monster also prides itself in helping those who are in less-than-fortunate circumstances through Monster Cares™. Above all, Monster does what it does Because The Music Matters.

About Cinematique
Founded by filmmakers and technologists Randy Ross, Kyle Heller, and Chayse Irvin, Cinematique's focus is to continually push the boundaries of interactive storytelling experiences. The company's first product "touchable video" is a next generation touch enabled video platform.

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