SOURCE: Paragon Financial Limited

Paragon Financial Limited

June 05, 2012 08:20 ET

Monster Beverage and Dr Pepper Snapple Group Face New Challenge as New York Bans Sales of Oversized High Sugar Drinks

The Paragon Report Provides Stock Research on Monster Beverage and Dr Pepper Snapple Group

NEW YORK, NY--(Marketwire - Jun 5, 2012) - Shares of restaurant and beverage companies fell across the board Friday as jobs slowdown in the U.S. added to global fears. Numbers showed that the U.S. added only 69,000 jobs in May and the unemployment rate rose for the first time since last summer from 8.1 percent to 8.2 percent. Restaurant and beverage companies will soon face a new hurdle in New York as Mayor Michael Bloomberg is proposing a ban on the sale of large sodas and other high sugar drinks. The Paragon Report examines investing opportunities in Beverages Industry and provides equity research on Monster Beverage Corp. (NASDAQ: MNST) and Dr Pepper Snapple Group Inc. (NYSE: DPS).

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In an attempt to fight back against the U.S. obesity problem the Mayor Bloomberg has proposed a ban on the sale of oversized sugary drinks in the city's restaurants, delis, and movie theatres. The ban would implement a 16-ounce limit on drink that contains in excess of 25 calories per 8 ounces. If other cities begin to follow suit the ban could become hazardous for the fast-food industry as soft drinks carry high margins.

"The people of New York City are much smarter than the New York City Health Department believes," Coca-Cola said in a statement. "New Yorkers expect and deserve better than this. They can make their own choices about the beverages they purchase. We hope New Yorkers loudly voice their disapproval about this arbitrary mandate."

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Monster Beverage Corporation is a marketer and distributor of energy drinks and alternative beverages. The company last month reported gross sales for the 2012 first quarter increased 26.9 percent to $517.3 million from $407.6 million in the same period last year. Net sales for the three-months ended March 31, 2012 increased 27.5 percent to $454.6 million from $356.4 million a year ago.

Dr Pepper Snapple Group, Inc. is the leading producer of flavored beverages in North America and the Caribbean. The company has 6 of the top 10 non-cola soft drinks, and 11 of its 14 leading brands are No. 1 in their flavor categories. The company continues to expect full year reported net sales growth near the low end of its long-term 3% to 5% range and Core EPS to be in the $2.90 to $2.98 range.

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