SOURCE: Monster Media

Monster Media

January 26, 2011 09:48 ET

Monster Media Creates New Entity, Adds 3-D Advertising to the Mix

ORLANDO, FL--(Marketwire - January 26, 2011) - 3-D projection has recently emerged as the next big trend in the out-of-home industry and is proving to be the buzz word of 2011. 

Monster Media, the pioneers of digital out-of-home advertising (DOOH), is taking advantage of the increased demand for digital 3-D projection through the newly formed division, Monster Media 3-D. This expansion secures their position as the most versatile media provider in its industry.

The Orlando-based company, who now has offices all over the world, plans to create larger-than-life illusions featuring elaborate effects and digital animations that bring a building's exterior to life.

"3-D building mapping and projection is an extraordinary and complex experience and this expansion seemed to be a natural fit for our company," said Chris Beauchamp, CEO of Monster Media. "The all-star team we have created for Monster Media 3-D is headed by Jack Hattingh, and we are excited to have such a big player on board."

Hattingh has over 30 years of experience in the film industry and has received numerous awards, including a National Emmy in 2003.

Beauchamp says Hattingh has successfully executed more 3-D building projections than anyone else in the world, making this immerging media company credible and experienced.

3-D building projection by Jack Hattingh:

"Through this remarkable technology, onlookers can witness an entire building virtually transform before their eyes," said Jack Hattingh, president and chief creative officer of Monster Media 3-D. "These massive, live animation shows fluidly morph a building's exterior and capture the attention of pedestrians in a way that is impossible to ignore."

Monster Media:
Monster Media remains the innovator and leader in the out-of-home space, creating engaging campaigns that can be executed anywhere, at anytime. Their ability to deliver quality programs and customer service has allowed them to expand their presence across the globe with network applications including: storefront dominations, mass transit, airports, malls, movie theaters, sport and entertainment venues and custom events. Since its inception in 2004, Monster Media has executed over 2,000 campaigns globally across both traditional and non-traditional mediums. Current clients include: The Academy, Intel, Panasonic, Estee, Lauder, Cadillac, Nokia, Lincoln, Geico, JP Morgan Chase, Ford, Verizon and Disney to bring their messages to life. For more information on Monster Media, please go to:

Contact Information

  • Media Contact:
    Lauren Hyer
    407-478-8163 ext. 133
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    Monster Media