ORLANDO, FL--(Marketwire - Oct 9, 2012) - Monster Media, an interactive technology pioneer and designer of award-winning digital out-of-home (DOOH) advertising solutions, is using digital media, interactive technologies and ecommerce to revolutionize the airport experience for travelers. Digital signs that offer interactive experiences are proving to be valuable engagement and transactional tools in an airport setting and large advertisers are taking notice.
"The airport terminal can prove to be a challenging advertising environment because you essentially have two types of viewers -- those at the point of transit and those at the point of dwell," said Chris Beauchamp, Chief Executive Officer of Monster Media. "Interactive digital out-of-home media, with its flexibility and tendency to engage, is the perfect way to reach consumers at different points in their journeys."
An example of this next-generation airport advertising occurred earlier this fall, when Monster Media worked with British retail giant Tesco to create a Virtual Grocery Store in London's Gatwick Airport, which launched during the London 2012 Olympics. The campaign combined digital out-of-home screens with a smartphone app to create a multimedia experience where users could access a virtual refrigerator, purchase foods they like and schedule a home delivery up to three weeks out.
The engagement statistics showed that it was both intriguing and useful to travelers -- in just two weeks, nearly 3,800 people shopped at the Virtual Grocery Store, spending an average of 4.6 minutes interacting with displays.
"As we saw at Gatwick Airport, travelers are ready for a new experience at the terminal," Beauchamp said. "With a growing number of people using smartphones and tablets while traveling, the world is ready for what we refer to as 'transactional media.'"
About Monster Media
Monster Media remains the innovator and leader in the out-of-home space, creating engaging campaigns that can be executed anywhere, at anytime. Their ability to deliver quality activations and customer service has allowed them to expand their presence across the globe with network opportunities including: storefront dominations, airports, shopping malls, cinemas, sport and entertainment venues and bespoke events.
Since its inception in 2004, Monster Media has executed thousands of interactive ads globally and is currently working with clients such as: Kraft, Stoli, HTC, Unilever, Warner Brothers, Marriott, Nokia, IBM, EA and Esteé Lauder to bring their messages to life. For more information on Monster Media, please go to: www.monstermedia.net.