SOURCE: Monster Cable Products

February 17, 2006 08:00 ET

Monster® iCruze™ Now Available at a New Low Price

BRISBANE, CA -- (MARKET WIRE) -- February 17, 2006 -- Monster® is pleased to announce that the iCruze™ is now available at a new low price. The iCruze, which connects directly to a car's stereo allows consumers to play their entire music collection through their car audio systems by acting as a virtual CD Changer.

The cost of the main iCruze unit is now $69.95. The optional display for iCruze is now $39.95. Additional interface connecting cables and/or interface modules that match specific car models may also be required, which range in price from $9.95 to $29.95 depending on the complexity of the OEM stereo. This means that a customer can put together a complete iCruze package for only $149.80 (that is a $280 price reduction for a complete iCruze system as compared to the previous pricing). It also means that some customers who only need an iCruze and an Interface Cable, and who choose not to purchase the LCD Display can own iCruze for as low as $79.90.

"As the iPod continues to strengthen its reign as the world's most popular digital music player, we at Monster are excited to provide the solution that will allow music lovers to play their tunes wherever the car takes them," explained Noel Lee, The Head Monster. "With an affordable price, tremendous and easy-to-use functionality, and a host of compatible vehicles, the Monster iCruze makes it even easier for iPod and iPod mini users to listen to their entire music collection in their cars."

"The iPod is the world's most popular digital music player," said Bob Borchers, Senior Director of iPod Automobile Integration for Apple. "Monster's iCruze provides an excellent way for music lovers to directly connect their iPod to their car audio system to listen and control their iPod in their car."

Monster iCruze provides a way for a "direct connection" to most car audio systems. By acting as a virtual CD Changer, existing OEM radio/CD controls (including steering wheel controls) can access different playlists and songs. As an additional benefit, iCruze charges the iPod while driving.

iCruze can be self installed, or better yet, Monster has an agreement with MobileToys Incorporated as Monster's National Service Provider for iCruze. For more information on iCruze installations, visit

Monster iCruze utilizes exclusive SoundGate™ technology that enables the connection of an iPod directly to a factory-installed car stereo or Alpine M-Bus compatible aftermarket car stereo through the CD changer port. Utilizing the iPod's dock connector, the direct connection to the car stereo results in ultra-high quality sound and performance. Additionally, iCruze users can navigate playlists and tracks directly through their car stereo CD changer controls (and steering wheel controls too, if equipped), as well as control volume. Each CD changer disc selection corresponds to users' favorite playlists with as many tracks as desired in each. A six-disc CD changer offers access to six playlists. A ten-disc CD changer offers access to ten playlists. And configuring playlists for optimal use with iCruze is simple and offers access to all tracks on the iPod.

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Taking into consideration an automobile's limited dash space, iCruze was designed to install using as little space as possible and is most often installed in or under the dash behind the car stereo. The dock connector cable can be installed so the iPod can be hidden away in the glove box, center console or can be dash-mounted. While professional installation is recommended for the best performance, iCruze comes with an installation guide and how-to CD-ROM for those familiar with car audio installation techniques and factory car stereo removal.

The optional iCruze dash-mount LCD display is available to further enhance the iCruze for iPod driving experience. The display is a multi-line, 20-character blue backlit LCD text display that displays song name and artist information, making iPod playlist navigation even easier. The display connects to iCruze via an RJ-11 (phone jack) connection and easily mounts onto the dash.

For additional product information, pricing, dealer locations, and to find out exactly what iCruze hardware is required for specific car makes/models, visit today.

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