MONROE, WI--(Marketwired - June 03, 2014) - Since its acquisition in 2008, Montgomery Ward® (www.wards.com), one of the fastest growing catalog companies in the nation, aims to energize its identity by focusing on its founding core competencies: offering an extensive product portfolio of both private label and brand name offerings, delivering superior customer service and bringing back its "Big Christmas" catalog (that promises to deliver the best Christmas yet!).
"We know families have relied on Montgomery Ward for quality, hard-to-find products at cost-effective prices for the past 140 years," said Kristin LeDuc, Wards' brand manager. "Since its entrance into the marketplace in 1872, we have placed a strong focus on its heritage, traditions and values as inspired by the founder, Aaron Montgomery Ward, and we continue to build upon this solid foundation in our intentions as we move ahead."
Montgomery Ward's historic integrity offers a transparent roadmap for its customers as to where the company has been and the direction it's heading into the future. Its collaborative and innovative culture aims to not only provide security to its loyal customers that the brand and its product offerings are both guaranteed and consistent but also maintains an internal community that embodies the company's key attributes and values.
Once credited as the "greatest American retailer" and a pioneer of many sales practices that became widely accepted in the industry, the company has adjusted its strategic direction as times evolved, while continuing to build upon its solid original foundation of returning to its direct mail roots. The company aims to share its reliable personality and enhance its relationships with existing and prospective customers via touch points such as 24/7 customer service, online shopping, and personable social media conversation.
"We recognize the consumer goods marketplace is sometimes turbulent and consumers have more access to information and product offerings than ever before. Our ongoing commitment to superior service, value and loyalty is a promise we make to both our customers and to our employees," said Russ Davis, President of Montgomery Ward, Inc.. "Building a loyal and trustworthy environment in our own hallways helps us come together as a corporate family where each individual is proud to articulate and demonstrate our mission and dedication on a daily basis."
In addition to its expansive collection of trusted, brand name products in categories such as Bed & Bath, Furniture, Home, Electronics, Health & Beauty, Gifts & Toys, Jewelry and Wardrobe, the Wards brand continues to offer trusted private label merchandise such as Freshica, Chef Tested, Comfort Creek, Sleep Connection, Color Connection and additional Montgomery Ward-branded merchandise.
About Montgomery Ward
For more than 140 years, "Montgomery Ward" has been a well-known and trusted catalog brand. In 1872, Aaron Montgomery Ward established the first mail-order business with an innovative single-sheet catalog offering 163 items. Montgomery Ward's superior service and impressive assortment of goods led to rapid growth, and by 1904 the original Montgomery Ward company was mailing catalogs to three million customers. In 2008 the "Montgomery Ward" brand was acquired by a subsidiary of The Swiss Colony, Inc. (now known as Colony Brands, Inc.), a family-owned direct-mail business that strives to continue the heritage, traditions and values of the brand that were inspired by the founder, Aaron Montgomery Ward. Today, Montgomery Ward offers one-stop shopping for quality items at affordable prices -- and quick, convenient delivery. Visit them online at: www.wards.com, https://www.facebook.com/WardsCatalog.
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