September 10, 2015 07:05 ET

MOOD Expands NEW Personalized Sunglasses Line to United States Apparel Market- From Milan, Hong Kong, London

The First Sunglasses Printed by the Startup Are Already Trending on Instagram and Facebook

NEW YORK, NY--(Marketwired - Sep 10, 2015) - MOOD, LTD. A leading manufacturer and distributor of customizable and personalized Sunglasses, announced today, it will be expanding into the United States. The decision was based on the overwhelming U.S. social media following from Instagram and other platforms, as the company is going viral in Europe.

"Our say on our fashion products ends the moment we choose to buy them" says Federico Vitiello, CEO of MOOD. "We wear things that someone else designed for us. We don't wake up every morning and design our t-shirt for the day, and we definitely don't re-imagine that shirt as our day progresses. Yet clothes and accessories are part of our personality. They are our form of expression. Before we open our mouths or shake hands, we're already communicating through what we wear. What if we could move from being mannequins and choosers to become creators and designers? What if we could do that with the most important accessory, the one closest to our eyes?"

When these questions meet the endless colors and shapes from the building game that fostered countless imaginations, the answer is MOOD: a pair of sunglasses with one frame and infinite design combinations -according to the "bricks", interlocking design blocks, YOU add to them. MOOD is not officially licensed by LEGO™, Mega Bloks, PixelBlocks, KRE-O, or K'NEX Bricks™. It just happens to be compatible with all of them. With each pair of MOOD sunglasses you get a set of MOOD bricks optimized to look great on the sunglasses and expand your creative horizons by adding colors, letters, numbers and symbols.

MOOD is available for pre-orders during September, 2015 on through Kickstarter. Right now a handful of MOOD prototypes are touring the world in Hong Kong, Tokyo, Ibiza, London, Milan, Dubai -- and now the USA. All around the world MOODERS are already trying them on, inventing their own version of the sunglasses, sharing their pics online with #MOODglass, and even suggesting new original MOOD bricks on the Facebook group MOODERS. The best bricks will be chosen online by the community itself and used in the official MOOD bricks set.

"MOOD" quality product
MOOD partnered with an established Italian eyewear factory, which is ready to go into production as soon as the pre-order crowdfunding campaign ends. They allowed MOOD to select the best material you can possibly have in a piece of eyewear. Carl Zeiss lenses: total UV protection, innovative anti-glare, and scratch resistant. Sturdy and flexible polycarbonate frames with black matte finish. Ergonomic shape, studied to fit all faces and head types.

About MOOD
The initial idea and design came to Federico Vitiello (Trieste, Italy) in January 2014.

Together with a friend he 3D printed the first few prototypes and went to the streets of Berlin, Paris and Budapest, inviting random people to try them on and assemble their own glasses.

The feedback was overwhelming.

Once back home, he assembled a slideshow of the best pics and started building a team. Marco Davanzo and Silvia Oliverio, also based in Trieste, jumped fully onboard and have become the shoulders of the project, beyond their official graphic design skills. Blaz Kemperle designed MOOD's logo and website. Stefano Pisciotta is in charge of marketing and patents. Matija Milkovich finalized the prototype. Riiba studios crafted the promo videos. Many other models, photographers and artists helped from Paris to Budapest. MOOD is based in the startup accelerator Impact Hub Trieste which provides a healthy network of connections and a beautiful office to work from.

Where you can follow MOOD

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