SOURCE: Syntonetic

Syntonetic, Moodagent, iphone, iphone app, playlist, playlist creator, free app, music app

December 29, 2009 12:42 ET

Moodagent -- A Stroke of Genius From Syntonetic

SAN FRANCISCO, CA--(Marketwire - December 29, 2009) - After just two weeks in iTunes App Store, Moodagent is steadily gaining traction among, well, anybody who likes to listen to music on the iPhone or iPod Touch. With more than 25,000 downloads, Moodagent fans quickly pushed it to the No. 25 spot on Apple's top music apps in four days, and the word is spreading quickly.

The fledgling iPhone app creates instant playlists based on your mood and emotions.

"Wow," you hear your inner monologue saying to you in a sarcastic tone, "Now they've thought of everything." Well let's back up for a moment. No, your phone can't read your mind (yet!). No need to wrap your head in tin foil to keep your phone, the government, or anyone else from reading your thoughts.

Moodagent works using touchscreen sliders that help you express the mood of the music you want to hear. You can slide them up or down to indicate the level of Sensual, Tender, Joy and Aggressive qualities you want to hear, as well as the tempo of the music.

You may be thinking back to all of the 'treasured' moments from this holiday season that could have benefited from appropriate music -- baking cookies, dinner with your extended family, taking down holiday decorations -- and wondering why you didn't download Moodagent sooner. It may be that you're still depending on Apple's Genius for playlists that suit the occasion.

No worries. There is still time to download the *free* app before you ring in 2010.

Will the Real Genius Please Stand Up?

Apple's Genius is indeed quite different from Moodagent.

Upon opening Moodagent for the first time it quickly syncs your collection with the Moodagent profiles in the cloud. From then on you adjust the sliders, and seconds later -- bam! Instant 25-track playlist that suits your mood... or helps you change your mood (refer back to 'holiday moments').

Upon opening Genius, you are prompted to search your music to identify a song you want to hear, so that Genius can create a list based on that song.

Hold the iPhone -- what's so genius about that? You still have to search your music, and even after you find a song you like, Genius proceeds to play songs that may not really fit together. What's going on here?

To start, Genius doesn't look at the actual properties in the song you chose. It reviews the purchase history of iTunes subscribers (listeners who bought song A also bought songs B, C, D, etc.); affinity relationships among subscribers' playlists (listeners playlists containing song A also contained songs B, C, D, etc.); and star ratings from iTunes subscribers. Since hit singles are owned by more people, especially older hits included in anthologies and greatest hits collections, they appear more often in playlists and are inevitably over-represented.

Moodagent, on the other hand, analyzes the track itself and determines the track's characteristics by DSP (digital signal processing) and artificial intelligence (AI) to determine how the music is perceived emotionally by listeners. Moodagent makes recommendations and creates playlists based on a song's actual content.

Genius recommends music combinations that other listeners like, including tracks that may not be in your personal library, but never recommends music for which collaborative filtering data is unavailable. Moodagent does not recommend songs you don't already own, but can use all of the tracks in your personal music collection -- no matter how obscure your musical tastes.

Still feeling loyal to Genius? Just be sure all your music is in English, because Genius doesn't allow non-English tracks. Different languages are no problem for Moodagent.

The Genius of Syntonetic

Moodagent, from music profiling and recommendation technology developer Syntonetic, creates profiles for every song it encounters and stores them in an Amazon EC2 cloud. Over 7 million profiles have been created, and the 10 million mark is not far off.

To create a profile, Moodagent analyzes the digital signal of a song, similar to Pandora, takes a segment of the song, amplifies it and runs it through a series of artificial intelligence expert systems, which are constantly trained by Syntonetic's musicologists. From that, Moodagent is able to create a song profile that measures the degree of each of the song's characteristics, including moods, genres, sub-genres, styles, tempo/beat, vocals, instrumentation and production features.

Still not convinced? Click here to see what others are saying about Moodagent.

For a limited time, Moodagent is available at no cost in the iTunes app store.

About Syntonetic

Syntonetic's intelligent applications automatically decode unique properties within songs. More than 200,000 Syntonetic customers, from 187 different countries, have synced over 25 million songs to create instant playlists.

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