NASHVILLE, TN and BOSTON, MA--(Marketwire - Feb 4, 2013) - Moontoast, a Facebook Preferred Marketing Developer (PMD), today announced that its social media platform was named a winner for the 2013 SIIA CODiE Awards for Best Social Media Platform. Announced during a special Awards luncheon on January 31 in New York City, the winners represent the industry's best products, technologies and services created by or for media, publishers and information services providers.
Just last month, Moontoast unveiled its Social Rich Media Ad Platform -- the first platform to enable brands to inject Facebook Page Posts with rich visual, auditory and interactive brand experiences directly within the Facebook news feed, in both desktop and mobile environments. Brands can also use the Moontoast platform to boost these rich media Page Posts into Page Post Ads and Sponsored Stories in the news feed.
"We're thrilled to be named a Content CODiE Award winner and to be included among such an elite group of companies," said Moontoast CEO Blair Heavey. "We're proud to be working with the world's top brands, helping them navigate all facets of social advertising and manage campaigns that offer proven and unprecedented social ROI. This award is a testament to the team at Moontoast and to the success of our brand and agency clients as well."
"We are especially pleased with the high-caliber of this year's CODiE Award winners. The products selected as finalists stand as a testament to the dedication finalist companies have not only to meet, but also to exceed their customer and partner expectations," noted SIIA Vice President for the Content Division, Kathy Greenler Sexton. "This was an extremely competitive year for the Content CODiE Awards."
The SIIA CODiE Awards are the industry's only peer-reviewed awards program. The first round review of all nominees is conducted by media, publishing and information services executives, with considerable industry expertise, including members of the industry, analysts, media and bloggers, and bankers and investors. The judges are responsible for selecting the CODiE Awards finalists. SIIA members then vote on the finalist products and scores from both rounds are tabulated to select the winners. For more information about the SIIA CODiE Awards, visit: http://www.siia.net/codies.
Moontoast's social rich media ad units work in tandem with the Moontoast Social Analytics Suite, which was built from the ground up to deliver critical insights from the rich media units that help marketers understand and engage with their audiences -- all through the lens of Moontoast's innovative DITE methodology (Discovery, Interaction, Transaction, Endorsement). DITE enables brands to execute social campaigns with rich media experiences that drive consumers along the purchase journey via intelligent targeting on social and mobile. For additional details on the latest version of Moontoast's Social Activation platform, please visit: www.moontoast.com/social-activation-engine.
About the SIIA CODiE™ Awards
The SIIA CODiE™ Awards were established in 1986 by the Software & Information Industry Association (SIIA), so that pioneers of the then-nascent software industry could evaluate and honor each other's work. Since then, the CODiE Awards program has carried out the same purpose -- to celebrate the software and information industry's finest products and services.
Moontoast is an innovative social rich media advertising solutions leader that delivers premium rich media experiences and social advertising ROI. The company's Social Activation Platform empowers brands and agencies to maximize their social advertising ROI by distributing interactive and transactional rich media ads that provide premium social experiences, deliver measurable business results, and create actionable consumer insights. Moontoast's innovative DITE methodology (Discovery, Interaction, Transaction, Endorsement) inspires its technology; which enables brands to execute social campaigns, with rich media experiences, that drive consumers along the purchase journey and reaches them through intelligent targeting on social and mobile. Gartner Research has named Moontoast a "Cool Vendor" in Music and eCommerce, and Billboard Magazine called Moontoast a "Top Startup of 2011." For more information, visit www.moontoast.com.