April 03, 2012 06:00 ET

MOOV is Innovating With an Entirely New Category of Frozen Premium Fruit

MONTREAL, QUEBEC--(Marketwire - April 3, 2012) - Just in time for Easter, MOOV is first in Canada to launch a completely new category of gourmet frozen fruits: raspberries dipped in white chocolate and strawberries dipped in dark chocolate containing 70% cocoa.

Whether as a last-minute desert or a snack, these fruits are a handy treat and a true pleasure without the guilt. With the same quality that has earned MOOV frozen products their notoriety, these premium fruits are grown, harvested and sorted with care and then coated in fine chocolate, handcrafted by genuine Belgian chocolatiers, to create an original product at less than 100 calories per 40 g serving.

"We wanted to put our frozen food know-how to work to create an innovative product, enhancing the smooth texture and gourmet taste of Belgian chocolate with the juiciness and natural sweetness of our fruit," explained Patrick Goguillon, Chief Executive Officer of Alasko Foods Inc. "The ability to create a completely new category and combine these ingredients are testimony to our company's investment in innovation."

For best results, the product should be thawed at least 5 to 10 minutes before serving.

Sold in 227 g packages, the products retail for about $6 and are available in major grocers across Canada such as Loblaws, Provigo, Maxi, Real Canadian & Atlantic Superstores, Sobey's, IGA, Marché Tradition, Bonichoix, Rachelle-Berry, Quality Foods and Safeway.

A word about Alasko Foods Inc. and the MOOV brand

Alasko imports and distributes the best frozen fruit and vegetables from across the globe. Established in 1989, the company is a leader in its sector in Canada, offering some 500 items distributed through a vast distribution network. It currently retails its products under the brand name MOOV and includes 19 healthy frozen premium fruit and mixed fruit products.

Alasko, with its headquarters in Montreal, has over 70 employees and works with major suppliers from around the world to grow the best varieties for freezing, to select the best harvests and to use advanced individual freezing technology to ensure uniform product quality every day and in every season.

Alasko recently received three majors certifications from ECOCERT, «Aliments préparés au Québec », and Guelph Food Technology Center.

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