December 22, 2010 06:30 ET

MOOV is Selling Its Products Across Canada and has Penetrated the U.S. Market

MONTREAL, QUEBEC--(Marketwire - Dec. 22, 2010) -

Attention: Business and Food Industry.

Alasko Frozen Foods Inc. is proud to announce that on the heels of recently signed agreements with Sobeys East and West and with Costco, its frozen fruit division, MOOV, Now boasts a Canadian distribution network spanning the entire country.

Only a year after its launch in Québec, MOOV is now available in Canadian supermarkets from coast to coast: in Québec, at IGA, Costco, Rachelle-Berry, Marché Tradition, Bonichoix and some independent stores; in the Maritimes, at Sobeys and Costco; in Ontario, at Costco; and in Western Canada, at Sobeys.

"We're delighted to have reached our goal of making MOOV's premium quality products accessible to most Canadians by teaming up with major chains," said Steve Zervoudakis, Executive Partner, Operations, Moov Frozen Foods. 

Along with the Canada-wide distribution, MOOV has also penetrated the U.S. market. Its products are now found in ShopRite stores in New York State and in Sam's Club outlets as its house brand. 

MOOV's mission is to help consumers develop healthy eating habits, including eating MOOV fruits every day, so they can maintain a healthy body and a healthy mind.

This latest achievement is part of the company's plan to develop its business activities and strengthen its position in North America. The recently appointed new President of Alasko Frozen Foods, Patrick Goguillon, has made MOOV's vision – "Be active. Be Smart" – his own and intends to build on the current marketing momentum. Based in Montreal, Mr. Goguillon brings extensive international experience in the retail food industry to the table, having served at Danone as President of DS Waters of America's retail division.

About Alasko Frozen Foods Inc. and MOOV products

Alasko imports and distributes the finest frozen fruits and vegetables from around the world. Founded in 1989, the company is the Canadian leader in his field, with some 230 items distributed through a vast distribution network. It currently sells its retail products under the MOOV brand and several private labels. MOOV offers eight frozen fruit and mixed fruit products. 

Headquartered in Montreal, Alasko has over 100 employees and works with major suppliers from all over the world to grow the best fruit and vegetable varieties for freezing, select the best crops, and use leading edge, individual freezing technology to ensure the uniform quality of its products year-round. 

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