SOURCE: Association of Alberta Registry Agents

Association of Alberta Registry Agents

April 21, 2016 17:12 ET

More Albertans Paying Fines Online Now That They're EZ2Pay

Alberta Registry Agents See Spike in Traffic Fine Payments Due to New Awareness Campaign

EDMONTON, AB--(Marketwired - April 21, 2016) - Association of Alberta Registry Agents (AARA) say more Albertans are paying their traffic fines online than ever before, and they say it's because more Albertans now know they have an easy way to pay by simply going online to e-registry.ca.

Earlier this year, AARA launched a tongue-in-cheek marketing campaign reminding Albertans that traffic fines can be easily paid online.

And it worked.

AARA says they saw an increase of between 14 - 20 per cent more fines paid online during the three months of the awareness campaign compared to months prior to the campaign. From December 2015 to February of 2016, AARA saw an increase of 18,601 fines paid online compared to the same time frame one year ago.

"Our goal was to remind Albertans they are easily able to pay their traffic fines. Albertans can avoid the trip to the courthouse, or the nuisance of putting the information in an envelope to throw in the mail," said Craig Couillard, President Elect, Association of Alberta Registry Agents. "These numbers show us that by making it easier for Albertans to pay online, we are not only getting more fines paid in a timely manner, but also contributing to the decrease in administration and resources costs associated with processing payments at a courthouse."

The awareness campaign featured vanity license plates such as "UR2FAST," "UOCASH," "LEADFT" and "EZ2PAY" to highlight the option for people to pay their traffic fines online. Each vanity plate URL in the advertisements redirects to the e-registry.ca website where people can learn more about their payment options.

AARA says most people pay their traffic fines when it's time to renew their vehicle registration. For some people, this can mean having to pay a larger, one-time amount that takes its toll on their bank balance. This is because fines become overdue and then additional penalties are added to the original amount. However, with e-registry.ca, traffic offenders can quickly take care of their fines as they receive their tickets to avoid one large payment.

The e-registry.ca service also enables Albertans to conveniently accomplish the following:

  • renew their vehicle registration
  • set up alerts and reminders for important renewal dates

The e-registry.ca website has been available to Albertans since 2001, however independent registry agents across Alberta noticed many Albertans weren't aware of the website and the many conveniences it offers.

ABOUT ASSOCIATION OF ALBERTA REGISTRY AGENTS

The Association of Alberta Registry Agents is an industry-based, not-for-profit society incorporated in Alberta to represent the interests of independent registry agents. It focuses on strengthening the partnership with the Government of Alberta, providing training for registry agents and being the point of contact for those interested in the registry agent network.

ABOUT ALBERTA'S ONLINE FINE PAYMENT SERVICE

Alberta's Online Fine Payment Service was jointly developed by the Registry Agent Network and the Government of Alberta. With the success of the Online Vehicle Renewal Service, other government ministries are looking to the AARA to provide a similar channel for their services. We have introduced this alternate method for Albertans to make fine payments, available online at your convenience. Albertans now benefit from one more way to access government services in a convenient, quick, and secure manner.

Contact Information

  • MEDIA CONTACT
    For interviews or campaign assets, please contact:
    Natalie Harper
    natalie@harperpr.com
    780-909-2281