Canadian Family

Canadian Family

April 27, 2009 13:03 ET

More Comfortable Naked Than Talking Money?

New data delves into the sheets, wallets and homes of Canadian families

TORONTO, ONTARIO--(Marketwire - April 27, 2009) - Thirty-four per cent of Canadian moms feel comfortable naked with their partner, but only half (53%) talk turkey with their kids when it comes to the family finances. These statistics are just a few interesting tidbits gleaned from Canadian Family's Magazine's Reader Survey(i).

The annual survey explores attitudes on sex, cleaning, finances and more, garnering some insightful feedback.

"The results of Canadian Family's reader survey, in our first ever Love Issue, really showcases the diversity of families in Canada. Our readers are keen to tell us what they think - now we know a lot about them - including some pretty juicy stuff!" says Jennifer Reynolds, Editor-in-Chief.

Dirty, Sexy Results

- 90% are willing to try some new stuff in the bedroom

- 83% report feeling satisfied with their sex life

- 70% say having kids doesn't affect their sex life negatively

- 69% have kids who help with the cleaning

- 91% clean green with environmentally friendly products, at least some of the time

- Five percent use a cleaning service, and could not live without it, whereas 12% actually like cleaning

Show Me the Money

- 91% contribute to charity, either financially or through volunteering

- 15% make sure their children are aware about their family financial situation

- 30% think money matters should be kept private from friends

- 12% are very affected by the economic downturn, and 12% haven't felt any impact at all

- Fully 96% think society needs to be less preoccupied with financial and material wealth

A complete summary of results can be found in Canadian Family's May issue.

(i)Canadian Family's second annual Reader Survey was conducted at, from February through March 2009. 3,751 readers participated.

About Canadian Family

Canadian Family is a trusted and easy-to-use resource, providing information on all aspects of family life and parenting. Canadian Family offers parents comprehensive, yet practical advice on a wide array of topics - health and wellness, education, child development, behavioural and societal issues, as well as fun family activities.

About St. Joseph Media

St. Joseph Media publishes Canadian Family, FASHION Magazine, Toronto Life, Weddingbells, Mariage Quebec, WHERE Canada magazines ,Quill & Quire and Ottawa Magazine. St. Joseph Media is a division of St. Joseph Communications, Canada's largest privately owned communications company, with four distinct business platforms: content, print, documents and media.

Contact Information

  • For more information or to speak to Jennifer Reynolds,
    Editor-in-Chief, Canadian Family, please contact:
    Karen Cleveland
    Marketing and Communications Manager
    416-364-3333 x3046