SOURCE: Chulamama


June 08, 2009 18:58 ET

More Moms Are Wearing Maternity Denim That Fits Thanks to Retailers Like Chulamama

Chulamama, a Leading Source for the Hottest Baby Products and Maternity Wear, Is Helping Expecting Mommies Dress Their Best With Innovative New Maternity Denim That Actually Fits

SALEM, MA--(Marketwire - June 8, 2009) - Finding the perfect maternity denim fit has never been easy, but now, thanks to new products available from Chulamama, it can be easier than it was with a pre-pregnant body. This is because Chulamama, a retailer specializing in baby products for the modern mom, only offers true maternity jeans and not just designer denim jeans with a belly panel sewn on top.

The problem with jeans that have simply been modified with a belly panel is that they don't have stretch in all the right areas. Chulamama only carries TRUE maternity denim that is made to hug curves and provide stretch in those growing areas well into the pregnancy. For moms who want their maternity wear to last longer than the pregnancy (i.e., transition months), an inside adjuster pair of denim jeans is best. On the outside they look like regular non-maternity jeans. The inside hides an elastic band that can be tightened or loosened as needed.

Chulamama's advice about maternity denim is to see if a favorite designer offers a maternity style, and start with this pair first because it will typically fit best. Pair with dressier tops and heels for work and evening, or flip flops and tanks for lazy Sundays.

Chulamama is located at 320 Derby Street in Salem, Massachusetts, just a short trip from Boston. They also have an online store for shopping any time of day or night. For additional information about the new maternity denim and other cutting-edge baby products, visit

About Chulamama:

Chula = cool in Spanish. Everyone can be a Chula Mama, and there is no better place to start than with the right maternity clothes, because feeling good in brands like Paige Westborn or Habitual Maternity Jeans is great for your baby!

Creating a life is a lot of work, but searching for maternity clothes that fit, feel, and look great shouldn't be. This is why Chulamama was created. They are devoted to bringing only the best maternity, nursing and baby clothes available -- the softest fabrics, the coolest styles, and the best brands out there.

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