SOURCE: Herbal Nurse

September 15, 2006 09:00 ET

More Sex, Less Weight; Blue-Bottled Formula Silences Critics in Phase II

POTSDAM, NY -- (MARKET WIRE) -- September 15, 2006 -- Cobalt ACV is a new liquid extract of 15 herbs including yohimbe, maca, horny goat weed and 12 more aphrodisiacs. Unprocessed, one dose is the size of a golf ball.

Chemists attempted to extract the active compounds using 50% grain alcohol, a common industry method, which failed, as did every other extraction method available to the research team. In a twist of fate, an experimental, highly acidic apple cider vinegar (ACV) produced the optimum concentrations. Acidity was then reduced to 5% and bottled. But the experimental vinegar had an unintended effect -- reduction in appetite.

On August 11, Wayne Hammond, PhD of Cachet Laboratories, announced Phase II clinical trials on Cobalt ACV demonstrated significant increase in sex drive among the group taking the real extract compared to liquid placebo. But the surprise was decreased appetite reports from the non-placebo group. The double-blind study was conducted in accordance with IOM guidelines developed to comply with the U.S. Department of Health and Human Services' (HHS) mandate for ethics, integrity and standardization in human clinical trials.

Douglas Paiva, VP of Business Development at Herbal Nurse, credited high levels of MacaSource® for the libido increases documented in the study. MacaSource® is a "gelatinized," or extruded, derivative of Peruvian maca root which produced a 180% increase in sexual desire, 200% increase in fertility, and is experiencing widespread use as a natural hormone replacement therapy (HRT) progesterone alternative in women in several recent clinical studies. Mr. Paiva also pointed out that neither Herbal Nurse or Maca Source sponsored or funded any of the maca trials.

Herbal Nurse has historically relied on word-of-mouth for its advertising but Marketing VP Brian Smith said that the company decided to "splurge" recently in light of the exciting Phase I results on the Cobalt ACV extract.

Smith said he retained consulting firm Strategic Networks to increase awareness. This had led to a joint venture with Yahoo.com in a revenue sharing arrangement, a pay-per-click (PPC) campaign with online directory LookSmart.com. and search engine keyword broker Overture Services, Inc.

Cobalt ACV is available online at:

www.herbalnurse.com/cobaltacv.html

Maca Source is a product of Maca Source Inc available at:

www.macasource.com/order.html

Contact Information

  • Contact: Sherry Burnsworth
    Company: Herbal Nurse, Inc.
    Title: Media Relations
    Phone: 315-244-7028

    Contact: David B Smith
    Company: Strategic Networks Inc.
    Title: Dir of Marketing
    Phone: 315-244-7028