June 11, 2007 07:00 ET

More Social Media Features Mark PRESSfeed Second Anniversary

Tagging, Social Bookmarking and Long Tail Suggestions Add to the Success of This Content Syndication Tool

PASADENA, CA--(Marketwire - June 11, 2007) - This week marks the second anniversary of PRESSfeed, one of the first Web 2.0 tools for PR professionals. Originally launched at the Media Relations Summit in 2005 this start-up company has grown and developed over the past two years. New features to be announced at this year's Media Relations Summit in Washington, D.C. include tagging and tag clouds and social bookmarking to aid the spread of news content into social media websites such as digg and The enterprise version also offers a new tool that gives keyword suggestions for future articles based on how searchers are finding your news content.

"With the implementation of Google Universal search it is more important than ever to have news content, images and video available for Google to index," says Sally Falkow, President of PRESSfeed. "What started out as a Really Simple Syndication system for news has evolved into an internet and social media marketing tool that can help PR practitioners add images to news content, syndicate it with RSS feeds, tag the content and add social bookmarking -- all without the need to go through IT."

According to the Stanford-Poynter online news study, people who read news online generally don't subscribe to daily papers, they don't do much TV news viewing and they have cancelled some magazine subscriptions. Nielsen Netratings reports that Yahoo! News and MSNBC are vying for the number one position of the top ten online news sites and although Google News is only at number ten, the introduction of Google Universal means their news results will show up in the main Google web search, which gets about 45 percent of all searches.

"PRESSfeed makes it very easy to add news content to your site and increases the likelihood that it will get indexed and ranked by the news search engines," says Falkow, who is speaking about how online news content and Google Universal affects the practice of PR at the Media Relations Summit on Monday, June 11 at 2 pm.

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