SOURCE: Market Leader, Inc.

Market Leader, Inc.

August 08, 2012 16:15 ET

More Than 1,000 Real Estate Professionals Have Already Joined the Exclusive RealEstate.com Network From Market Leader

Market Leader Re-Launches RealEstate.com as the Only Site to Put Real Estate Professionals First, Offering Exclusive Branding and New Business Opportunities

KIRKLAND, WA--(Marketwire - Aug 8, 2012) - Market Leader (NASDAQ: LEDR), the leading marketing and technology partner to real estate professionals, has re-launched RealEstate.com as the real estate industry's first consumer website built around the needs of real estate professionals. More than 1,000 brokerage companies and agents have already joined the site's exclusive referral network.

RealEstate.com offers unique opportunities for real estate professionals to build their brand, generate new business, win listings and differentiate themselves in their market. The site features comprehensive listing data from more than 150 MLSs nationwide, and provides premium branding opportunities for real estate professionals and brokerage companies in each market.

As the exclusive referral partner in their market, RealEstate.com customers can use the RealEstate.com brand in their personal marketing and listing presentations to generate new business and get an edge on their competition.

"At Market Leader, the success of real estate professionals always has been, and continues to be, our top priority," said Ian Morris, chief executive officer for Market Leader. "As the leading partner to the real estate industry, we are excited to launch RealEstate.com as the only real estate site dedicated to helping brokers and agents build relationships with home buyers and sellers."

Because RealEstate.com features only one real estate professional per market area, the site also helps home buyers and sellers find exactly the real estate information they are looking for without having to navigate through the advertising clutter found on most other consumer real estate sites. This, combined with comprehensive, accurate, and up-to-date home listings, provides consumers with a better experience while also enabling them to get in touch with a local expert when they want to see a home, find out the value of their home, or have other questions.

Market Leader is planning to release significant additional enhancements to RealEstate.com in the coming months, with significant benefits for both real estate consumers and the professionals that serve them. One such enhancement will be integration with an edition of Market Leader's comprehensive lead-to-close marketing system, helping RealEstate.com referral partners turn more of their prospects into clients.

RealEstate.com was operated as a brokerage company site since 2003 until it was purchased by Market Leader from Lending Tree late last year. Market Leader has maintained the RealEstate.com site via an industry-friendly flat-fee referral model, dedicated to helping real estate brokers and agents grow their business.

"Market Leader has established a strong working relationship with hundreds of MLSs across the country over the past decade," said Mike Audet, partner with real estate consulting firm WAV Group. "RealEstate.com's innovative approach puts the needs of real estate professionals first, and leverages Market Leader's strong partnerships with the nation's leading brokerage companies and MLSs."

RealEstate.com's comprehensive home listing data comes from IDX feeds from more than 150 MLSs nationwide to ensure that all listing information is accurate and up-to-date at all times. RealEstate.com works closely with each MLS to ensure full compliance with IDX rules. The site does not accept for-sale-by-owner listings or allow consumers to upload listings to the site.

RealEstate.com is the latest in a series of innovations from Market Leader that have helped the company deliver great value for its more than 100,000 real estate professional customers across North America.

"RealEstate.com helps me own my market, generate more leads than any other site, and gives me an edge in winning new listings," said Lilo Clacher from American Brokers Realty Group in Cape Coral, FL. "And because I am the only agent featured, I am not competing with other agents for the new business generated from RealEstate.com."

In addition to RealEstate.com, Market Leader also provides real estate professionals with the industry's only comprehensive and fully integrated lead-to-close software platform, as well as real estate's largest social media and blogging platform with more than 300,000 professional members. The success of the company's software and marketing solutions have enabled its real estate professional customers to grow and manage their business despite a challenging real estate market, helping Market Leader post 10 consecutive quarters of revenue growth.

Real estate professionals who wish to learn more about RealEstate.com should call 1-888-810-7080 or visit www.realestate.com/products.

About Market Leader
Market Leader, founded in 1999, provides innovative online technology and marketing solutions for real estate professionals across the United States and Canada. The company serves more than 100,000 real estate agents, brokerages and franchisors, offering complete end-to-end solutions that enable them to grow and manage their businesses. Market Leader's subscription-based real estate marketing software - including websites, contact management, a marketing center, and lead generation services - helps customers generate a steady stream of prospects, plus provides the systems and training they need to convert those prospects into clients. In addition, the company's national consumer real estate sites, including www.realestate.com, give its customers access to millions of future home buyers and sellers, while providing consumers with free access to the information they seek.

For more information on Market Leader visit www.MarketLeader.com.

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