December 01, 2010 05:30 ET

More Than 118,597 Canadians Joined Movember's Fourth Annual Fight Against Prostate Cancer

Canada Currently Leads Global Efforts Raising Over $19 million

TORONTO, ONTARIO--(Marketwire - Dec. 1, 2010) - Movember, the global men's health charity, is proud to share that 118,597 Canadians across the country joined the movement by growing a Mo (slang for moustache) to raise awareness and funds for a critical cause- prostate cancer. This year over $19 million has been raised for Prostate Cancer Canada, with funds continuing to pour in. Globally, over 446,572 Mo Bros and Mo Sistas have raised more than $58 million (CAD). For the first time in Movember's history, Canada is leading the global efforts, with Australia not far behind in second place. If you haven't had a chance to donate yet, it isn't too late. For more information visit

"It is truly amazing to see Canadian's embrace Movember – this has been a record year," said Movember Co-Founder and CEO Adam Garone. "Thank you to all the passionate Mo Bros and Sistas that have engaged their families, friends, colleagues and communities to be a part of the Movember movement. Every moustache makes a difference, together we will change the face of men's health."

Movember is a month long fundraising campaign where male participants, known as Mo Bros, start the month of November with a clean-shaven face, then grow their stylish moustache throughout the month. This hairy ribbon is designed to start conversations about prostate cancer and men's health issues. Women, or Mo Sistas, help by getting the word out, recruiting Mo Bros to participate and collecting donations for Prostate Cancer Canada.

"As prostate cancer researchers, we are in a very fortunate position, thanks to the outstanding work by Movember and Prostate Cancer Canada in raising awareness about this most common disease," said Dr. Yves Fradet, MD, FRCSC. "The month of moustache-growing and grooming is making an enormous impact on the lives of so many men and their families across the country, including the funding for research at the Southern Alberta Institute of Urology. Movember funds will allow us to make many exciting advances in prostate cancer research – in improvements in screening procedures and treatment strategies that have yet to be uncovered."

"The Movember campaign was a huge success this year and for those in the medical field of prostate cancer research, we thank every Mo Bro and Mo Sista for their support," said Dr. Rob Bristow MD, PhD, FRCPC. "Movember funds for research will allow us in Canada to not only delve into research that was otherwise inaccessible for us, but to forge ahead as a collaborative unit with prostate cancer researchers from around the world to crack the genetic code of prostate cancer as part of the $15 million dedicated to the International Cancer Genome Consortium. It is indeed, a very exciting time for prostate cancer research."

For Mo Bros and Mo Sistas, there are some great prizes to be won, so keep up the good work. The close for prizing is December 9th, 2010 at 5:00 p.m. EST. The International Man of Movember will be announced in December. 

Since its inception in 2003, more than a million Mo Bros and Mo Sistas have joined Movember to raise over $100 million (CAD) globally. Movember is the world's largest charity event raising funds for prostate cancer research.

This year's Canadian Movember campaign was sponsored by Canadian Club, Schick and smart Canada. 

About Movember

Movember is the world's largest charity event raising funds for cancer affecting men- specifically prostate cancer. Each November, Movember invites men across the globe to grow moustaches (or "Mos") while raising funds and awareness for men's health. Movember aims to forever change the face of men's health, by raising awareness and funds that will reduce the number of preventable male deaths by cancer. For more information please visit

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