SOURCE: Chick-fil-A

March 29, 2007 01:00 ET

More Than 120 People Camped Out All Day and Night for Chicken

First 100 Adults in Line at Each New Chick-fil-A Restaurant to Win Free Chick-fil-A for a Year

ATLANTA, GA -- (MARKET WIRE) -- March 29, 2007 -- Chick-fil-A, celebrating its 40th anniversary this year, will open two new stand-alone restaurants in metro-Atlanta March 29, giving away $26,000 in free Chick-fil-A food to the first 100 adults in line at each new location when they open for business. More than 120 people have been camping out since Wednesday at both locations at:

-- 2485 Cumberland Parkway in Vinings (I-285 & Paces Ferry)

-- 1100 N. Peachtree Parkway in Peachtree City (Kedron Village)

A one-year supply of free Chick-fil-A® Combo Meals (52 coupons) will be awarded to each of the first 100 adults, age 18 and older with identification, at each of the new stand-alone restaurants between 6 a.m. and 6:30 a.m. on March 29. The restaurants will open immediately afterward.

"Chick-fil-A's raving fans have turned our grand openings into overnight tailgate parties, often arriving 24 hours in advance with tents, TVs, sleeping bags, games, computers and other gear to spend the night," said Chick-fil-A, Inc. President Dan Cathy, son of chain founder Truett Cathy.

"When we started the First 100 Fans promotion in 2003, we never could have imagined we'd give away nearly $5 million in free food to raving fans who have camped out in all kinds of weather conditions to win free Chick-fil-A for a year," said Cathy, who regularly attends and camps out overnight in the parking lots.

Two new Chick-fil-A locations opened last week -- one in Lawrenceville and one in Villa Rica where people camped out overnight as well.

About Chick-fil-A, Inc.

Celebrating its 40th year in business, Atlanta-based Chick-fil-A, Inc., is the nation's second-largest quick-service chicken restaurant chain (based on sales), with more than 1,300 restaurants in 37 states and Washington, D.C. In 2006, Chick-fil-A produced record sales of $2.275 billion -- a 15.16 percent overall increase and an 8.52 percent same-store sales gain that helped extend the chain's streak of consecutive sales gains to 39 years.

Credited with inventing the boneless breast of chicken sandwich and first introducing the chicken nugget concept, Chick-fil-A serves nutritious and freshly prepared food products in mall locations, stand-alone restaurants, drive-thru-only restaurants, Chick-fil-A Dwarf House® and Truett's Grill® full-service restaurants, and through licensed outlets in college campuses, hospitals, airports, businesses and industrial sites. More information about Chick-fil-A is available on the chain's websites, located at www.chick-fil-a.com, www.chick-fil-apressroom.com or www.truettcathy.com.

Contact Information

  • Contact:
    Brenda Green
    Chick-fil-A, Inc.
    Email Contact
    404.765.8064/404.272.9381 (cell)

    Julie Bowcutt
    CP Communications Inc.
    Email Contact
    770.789.8973 (cell)