SOURCE: Market Leader, Inc.

Market Leader, Inc.

August 14, 2013 08:00 ET

More Than 150,000 Real Estate Professionals Now Choosing Market Leader to Grow Their Business

Continuous Product Innovation Driving Rapid Growth and Establishing Market Leader as the Operating System for Real Estate Success

KIRKLAND, WA--(Marketwired - Aug 14, 2013) - Market Leader (NASDAQ: LEDR), a leader in online marketing and technology solutions for real estate professionals, announced today that more than 150,000 real estate professionals are now using the company's award-winning real estate software platform.

This milestone and the company's rapid growth have been driven by the breadth and depth of Market Leader's software platform, which is unprecedented in the real estate industry. As a testament to Market Leader's product leadership, its software platform is now powering many of the nation's leading real estate franchises, and six of the top ten brokerage companies in the United States. These companies are using Market Leader software to recruit and retain leading real estate agents, and to help those agents more rapidly grow their businesses.

"Market Leader is driving remarkable results for our broker clients," said Victor Lund, managing partner of WAV Group, a leading real estate analyst firm. "Their continued focus on innovations that drive agent and broker success should help continue this growth in the months to come."

In recent weeks, Market Leader has added a series of innovations to its products, including the launch of Smart Lead Technology, an innovative and powerful set of features that help Market Leader customers engage and convert their leads -- from any source and on any device.

Market Leader is the only real estate marketing company with Smart Lead Technology, providing real estate professionals with powerful benefits and insights for all leads, significantly increasing customer engagement and conversion rates.

The company also recently launched Market Leader Mobile, empowering agents to respond on-the-go from their smart phones and mobile devices to engage their contacts with emails, calls, marketing campaigns, and to-dos. 

Last month, Market Leader launched the ability for customers to send postcards and other direct mail campaigns to precisely those homeowners they want to target via integrated mailing lists that can be filtered by ZIP code, homeowner demographic information, value of the home, length of time in the home and much more.

"We are thrilled with the continued, rapid adoption of Market Leader as the platform of choice for the real estate industry," said Ian Morris, chief executive officer for Market Leader. "Across every major real estate brand as well as tens of thousands of independents across North America, we're helping our customers market themselves and close more deals in less time than has been possible before."

To learn more about Market Leader, please visit

About Market Leader

Market Leader, founded in 1999, provides innovative online technology and marketing solutions for real estate professionals across the United States and Canada. The company serves more than 150,000 real estate agents, brokerages and franchisors, offering complete end-to-end solutions that enable them to grow and manage their businesses. Market Leader customers earn more than twice the median income of the typical NAR member. Market Leader's subscription-based real estate marketing software -- including websites, contact management, a marketing center, and lead generation services -- is powered by Smart Lead Technology, and helps customers generate a steady stream of prospects, plus provides the systems and training they need to convert those prospects into clients. In addition, the company's national consumer real estate sites give its customers access to millions of future home buyers and sellers, while providing consumers with free access to the information they seek.

For more information on Market Leader visit

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