AEROPLAN CANADA INC.

AEROPLAN CANADA INC.

March 23, 2009 07:45 ET

More than 25 Aeroplan Partners Launch Bonus Miles Offers this Spring

Aeroplan provides tips to earn miles fasterMONTREAL, March 23  - As part of Aeroplan's 25th anniversary
celebrations, Aeroplan today announced that members can earn extra miles this
spring during a special spring promotion from March 23 - May 3, 2009. Aeroplan
Members can take advantage of new bonus offers from more than twenty-five
participating partners, like Air Canada, Esso, Home Hardware, Hilton family of
Hotels, Hyatt Hotels & Resorts, Avis, Primus and more. In addition, members
can also win one of 42 prizes of 25,000 Aeroplan Miles, with the Everyday
Miles Giveaway contest.
    In addition to the regular miles you can earn with these Aeroplan
Partners, the spring bonus offer includes:Air Canada               Earn up to 15,000 Bonus Aeroplan Miles on
                             flights within Canada and between Canada and the
                             Continental USA/Hawaii

    Avis                     Earn 500 Bonus Aeroplan Miles on qualifying
                             vehicle rentals of 3 consecutive days or more

    CIBC AeroMortgage        Earn 15,000 Aeroplan Miles today, thousands more
                             and cash back

    Direct Energy            Earn thousands of Aeroplan Miles for every
                             Direct
                             Energy service

    Esso                     Earn 50 Bonus Aeroplan Miles when you spend over
                             $200 at Esso

    Hilton Family of Hotels  Earn Double Aeroplan Miles when you stay at a
                             participating Hilton Family hotel in Canada

    Home Hardware            Earn 100 Bonus Aeroplan Miles on your first
                             purchase of $100 or more at any Home store

    Hyatt Hotels & Resorts   Earn up to 20,000 Bonus Aeroplan Miles when you
                             stay at Hyatt hotels or resorts worldwide

    Primus                   Earn 15,000 Bonus Aeroplan Miles when you
                             activate a new Primus Home Phone service on
                             plans starting at just $29.95/month

    Sobeys                   Join Club Sobeys to earn Aeroplan Miles on your
                             everyday grocery purchases

    Tropicana Tropics        Earn 50 Bonus Aeroplan Miles when you
                             successfully deposit 4 unique PINS from
                             participating Tropicana Tropics juice blends in
                             the same transaction

    For a complete listing of the spring bonus offers, and to enter the
Everyday Miles Giveaway contest, visit: www.aeroplan.com/everyday.
    "Our partners tend to use loyalty programs to stimulate purchase behaviour
and in tough economic times, consumers become even more concerned about value
and more diligent about accumulating miles," said Sylvie Bourget, Senior Vice
President, Marketing and eBusiness, Aeroplan. "One way to earn miles faster is
for members to watch for the special promotions that our more than 70 partners
are offering all the time. We always have a list of current promotions on
aeroplan.com. Right now and throughout spring, consumers can benefit from some
really great bonus mile offers from many of our partners."
    Ms. Bourget offers these additional tips to double and triple the number
of Aeroplan Miles earned:

    Double dipping

    1. Buy from or use any Aeroplan Partner.
    2. Upon purchase, swipe your Aeroplan Reward Card or provide your
       Aeroplan number to earn Aeroplan Miles once.
    3. Pay with your Aeroplan affiliated financial card to earn miles again.

    Triple dipping

    You can earn miles three times on the same purchase when you book a
selected flight at aircanada.com or book your hotel stay or car rental through
the Aeroplan eStore (www.aeroplan.com/estore), our online shopping portal
which features over 100 top retailers in 13 categories.
    To earn miles three times when you book a selected flight at aircanada.com
-

    1. Provide your Aeroplan number to earn Aeroplan Miles when you purchase
       a flight at aircanada.com.
    2. Pay for your purchase with your Aeroplan affiliated financial card to
       earn miles again.
    3. Earn Aeroplan Miles from the Airline Partner on the distance you fly.

    To earn miles three times when you book your hotel stay or car rental
through the Aeroplan eStore.

    1. Visit the Aeroplan eStore to select a hotel or car rental partner and
       earn miles for your online booking.
    2. Pay for your purchase with your Aeroplan affiliated financial card to
       earn miles again.
    3. Earn more miles from the Aeroplan Hotel Partner or Car Rental Partner
       by providing your Aeroplan number to them.About Aeroplan

    Celebrating its 25th anniversary in 2009, Aeroplan, Canada's premier
loyalty program, is owned by Groupe Aeroplan Inc., a leading international
loyalty management corporation.
    Aeroplan's millions of members earn Aeroplan Miles with its growing
network of over 70 world-class partners, representing more than 150 brands in
the financial, retail, and travel sectors.
    In 2008, over 2 million rewards were issued to members including more
than 1.5 million round-trip flights on Air Canada and Star Alliance carriers
which offer travel to more than 900 destinations worldwide. In addition to
flights, members also have access to over 600 exciting specialty, merchandise,
hotel, car rental and experiential rewards.
    For more information about Aeroplan, please visit www.groupeaeroplan.com
or www.aeroplan.com.



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