SOURCE: West Palm Beach Downtown Development Authority

August 04, 2005 14:30 ET

More Than 75 West Palm Beach Businesses Partner in Marketing Campaign That Promotes Downtown District During Construction

WEST PALM BEACH, FL -- (MARKET WIRE) -- August 4, 2005 -- The West Palm Beach Downtown Development Authority (DDA) announced today that it is partnering with more than 75 Downtown businesses to launch a new, innovative marketing campaign that promotes commerce from Banyan to Fern and Rosemary to Flagler during a period of heavy construction.

Coined Downtown Buried Treasures, the promotion rewards customers for patronizing Downtown merchants through an interactive game that blends trivia with treasure hunt. With cash and prizes totaling $10,000, the campaign is designed to encourage foot traffic to more than 120 businesses facing the challenges of operating in a construction zone through the end of this year.

Downtown Buried Treasures offers prize and cash incentives to consumers for 20 weeks through December 2005. Competitors will utilize game boards as they visit 75 participating businesses to dig up the answers to historic trivia and collect game piece stickers at participating merchants. At the end of 20 weeks, those who turn in a game board with the correct buried treasure trivia answers, and with the most stickers, will be eligible to win a grand prize package valued at $1,000 in cash and prizes.

"Construction is a necessary growing pain for any city trying to transform itself, and West Palm Beach is no different," said Peter Amato, Executive Director the DDA. "At the same time, we have hundreds of businesses open and ready to serve the public as roads close and reopen. The end of the roadwork is finally in sight and we've created a promotion that ties into the theme of a city on the rise. Downtown Buried Treasures was born to remind people that there are plenty of places to visit, plenty of places to park and plenty of golden opportunities to be had by going downtown. But consumers have to 'dig to win'."

Downtown Buried Treasures is a promotion managed and administered by the West Palm Beach Downtown Development Authority. Official rules will be available on the DDA website at www.westpalmbeachdda.com.

Contact Information

  • Contact:
    Jarrod Walpert
    APR, Clever, Ink,
    561.733.9114