North York General Foundation

October 26, 2014 15:59 ET

More than $750,000 raised at North York General Foundation's Heart of Fashion event

Proceeds from Toronto's hottest food & fashion event enables improved breast cancer patient care for GTA residents and beyond

TORONTO, ONTARIO--(Marketwired - Oct. 26, 2014) -

Editors' Note: There are 4 photos associated with this release.

Right 'on the heels' of Fashion Week and Breast Cancer Awareness Month, North York General Hospital's Heart of Fashion presented by BMO Financial Group and proudly hosted by Shops at Don Mills, raised an astounding sum - more than $750,000 last night. More than 500 fashionable guests enjoyed an evening complete with a runway show, cocktail party, fabulous food, entertainment and more, with proceeds enabling the acquisition of innovative technology known as 'seed localization' for the hospital's renowned BMO Financial Group Breast Diagnostic Centre (BDC). Boasting one of the GTA's largest cancer care programs, North York General will be the first hospital in the GTA to offer this minimally invasive procedure.

Heart of Fashion was a veritable fusion of food and fashion, with guests enjoying a unique runway show held under an elegant marquee in the Town Square at Shops at Don Mills, produced by industry veteran Hans Koechling featuring Shops at Don Mills retailers and Canadian designers. Attendees also feasted on culinary delights from Shops at Don Mills restaurateurs, enjoyed entertainment provided by Canadian soprano Antonella Cavallaro and DJ Christian Pronovost, and took part in raffles and a live auction. The evening was charmingly hosted by Rosey Edeh, host of The Morning Show and anchor of the News at Noon on Global. View photo galleries of the guests, the fashion show and the entertainment at

"We're really pleased with the growth of Heart of Fashion revenues," comments Terry Pursell, President & CEO, North York General Foundation. "It's amazing that a single event can have such an impact on patient care. Proceeds from Heart of Fashion will drive revolutionary changes in breast cancer surgery for women and men at North York General. We continue to be Canadian leaders in diagnostic imaging, surgery and cancer care." Donations are still welcome at

Improved Breast Cancer Patient Care at North York General Hospital's Renowned BDC

With one in nine women in Canada being diagnosed with breast cancer each year, the seed localization (SL) technology, which will help enhance the hospital's patient experience, is anticipated to arrive in early Spring 2015. Preparations are already underway for its arrival, which offers a minimally invasive and extremely precise way of pinpointing and removing small tumours in the breast. These are tumours that can be seen on a mammogram, but are too small to identify during a physical exam. This leading-edge technology will help to ensure that patients receive the most accurate surgical care.

"With the arrival of SL technology, the many benefits will be significant to our patients," says Dr. Donna McRitchie Vice President of Medical and Academic Affairs, North York General Hospital. "The volume of patients we'll be able to treat will increase and seed localization will enable us to improve our patients' experience as well as the accuracy with which we treat them."

North York General is deeply grateful to BMO Financial Group for their support as the Presenting Sponsor of Heart of Fashion again this year. "It's important for us to support causes that meet the immediate and ongoing needs of the communities we serve," says Nada Ristich, Director, Corporate Donations, BMO Financial Group. "We, at BMO, are very proud of our partnership with the Breast Diagnostic Centre from the very beginning. We are thrilled to know that the funds raised from this event will significantly ease the journey for breast cancer patients and their families with this new technology."

Heart of Fashion was made possible thanks to the commitment and generosity of so many partners, including its unique host and venue, Shops at Don Mills.

"Shops at Don Mills is truly at the heart of the fashion scene in the GTA and we're thrilled to be able to showcase such an incredible array of our offerings by welcoming guests to Heart of Fashion here this year," says Lauren Genz, Marketing Manager, Shops at Don Mills. "Our community partnership with North York General Hospital is incredibly important to us and we're extremely proud to have played such an integral role in the evening's fundraising achievements."

2014 Heart of Fashion Sponsors

Presenting Sponsor - BMO Financial Group

VIP Reception Sponsor - Scotiabank

Fashion Show Sponsor - Shops at Don Mills

Haute Couture Sponsors - Paradise Developments, Antoinette and Joseph Sorbara, Masters Insurance Financial, Starlane Home Corporation, Torino Drywall

Luxury Travel Partner - Air Canada

Pret-a-Porter Sponsors - Gluskin Sheff + Associates Inc., Mawer Investment Management Ltd., Opus Homes, Midtown Audi, Charlotte and Lewis Steinberg, Heather Steinberg-Elfassy and Samuel Elfassy, Lynn Steinberg and Lorne Cooper, Holly and Paul Miklas, and Liza and Frederick Murrell

Luxury Vehicle Sponsor - Downtown Porsche and Audi Uptown

For a complete listing of sponsors, visit

North York General gratefully acknowledges the many companies, foundations and individuals for their generous support of Heart of Fashion. Special thanks to participating Shops at Don Mills restaurants: Aroma Espresso Bar, Bier Markt, Cineplex VIP Cinemas, Glow Fresh Grill & Wine Bar, Joey, Linda Modern Thai, McEwan & Fabbrica and PF Changs.

Heart of Fashion featured the following Shops at Don Mills retailers in the Fashion Show: Michael Kors, Madame Moje, Barbuti, Spanner, Tristan, Eddie Bauer, Guess, Change, Denise, Haight & Ashbury, Melanie Lyne, Titika, Salomon, Oak & Fort, Leigh & Harlow, Banana Republic, Anthropologie, Olsen, Mendocino, Browns, Nine West and Eye Associates of Don Mills. The event also featured looks from Canadian designers David Dixon, Fotini Copeland and Christopher Bates.

About North York General Hospital:

North York General Hospital, affiliated with the University of Toronto, is one of Canada's leading community academic hospitals. We offer our culturally diverse community a wide range of acute care, ambulatory and long-term care services across three sites. Through partnerships, collaboration and academic endeavours, we seek to set new standards for patient- and family-centred care. Working together with our patients and their families, we are making a world of difference.

To learn more about the BMO Financial Group Breast Diagnostic Centre, and about North York General, please visit

About Shops at Don Mills:

Shops at Don Mills is a high-quality retail and commercial destination where fashion, dining and entertainment come outside to play. The first Urban Village in Ontario to integrate residential and commercial environments, Shops at Don Mills is truly a breath of fresh air. Located on the southwest corner of Don Mills Road and Lawrence Avenue East, just two blocks west of the Don Valley Parkway, Shops at Don Mills has free parking and is easily accessible by public transit via the following bus routes: 25 Don Mills; 54 Lawrence East; 162 Lawrence. To learn more about the centre's exceptional shops, restaurants, services and community events hosted at the Town Square, please visit

About Cadillac Fairview:

The Cadillac Fairview Corporation Limited is one of North America's largest owners, operators and developers of commercial real estate. Cadillac Fairview focuses on developing and managing high quality office properties and regional shopping centres in Canada and the United States, as well as international investments in real estate companies and investment funds.

With a portfolio valued at more than $25 billion, Cadillac Fairview and its affiliates own and manage nearly 43 million square feet of leasable space at 72 properties across North America, including some of Canada's landmark developments, such as Toronto-Dominion Centre, Toronto Eaton Centre, Pacific Centre and Chinook Centre.

Cadillac Fairview is wholly-owned by the Ontario Teachers' Pension Plan, which invests to secure the retirement income of 307,000 active and retired teachers in Ontario.

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Contact Information

  • For more information, event images
    or to arrange an interview, please contact:
    Sheri Helman
    Impressions Public Relations
    (647) 622-6325