SOURCE: The Diffusion Group

The Diffusion Group

July 17, 2012 12:04 ET

More Than Half of Adult Broadband Users 'Highly Value' Cloud-Based Media Services

FRISCO, TX--(Marketwire - Jul 17, 2012) - Findings from TDG's new consumer study, Consumer Interest in Cloud-Based Personal Media Services, demonstrate high interest in services that allow consumers to store and stream their personal media files in "the cloud." Beyond just photos, video, and music, the study tested a number of cloud-based services, including remote access to home DVR functions, home security, social TV apps, and a range of other services. 

"Today's market is at a relatively early stage with very few consumers -- less than 10% -- presently using cloud media apps," wrote Michael Greeson, TDG Founding Partner and Director of Research. "However, in testing these services, users clearly recognized the benefit of being able to reach their media from any location or net-connected device, which is encouraging to those ventures developing such services."

Today's users tend to skew younger, which means lower income, fewer children living in the home, fewer televisions per home, and higher game console penetration. However, the next wave of adopters is a bit older, which means higher incomes and different needs. Both Users and Intenders, however, demonstrate similar tablet uptake. 

"At first glance, one could argue that this market is being driven by the young digirati, which is certainly the case when it comes to remote access to one's digital music or video," notes Greeson. "On closer examination, however, those consumers most interested in cloud-based services strongly lean toward the pragmatic. The number one remote app among those interested in a cloud-based media service is remote home security monitoring."

TDG's new report, Consumer Interest in Cloud-Based Personal Media Services, examines consumer interest in eight different media services and identifies five specific user segments. The research was conducted in Q2 2012 and includes data from a survey of 2,000 US adult broadband users. The complete analysis is now available and includes detailed information on a number of important characteristics, including key demographic, psychographic, and techno-graphic insights and comparisons among adult broadband users in general, current users of cloud-media services, and those interested in using such services.

TDG's new report, Consumer Interest in Cloud-Based Personal Media Services, is offered exclusively to TDG Members. For more information, visit or contact our Research Services Team now at 469-287-8050.

About The Diffusion Group
TDG provides actionable intelligence on the quantum shifts impacting consumer technology and media behaviors. Since 2004, our market research and advisory services have helped technology vendors, media companies, and service providers understand how consumers access, navigate, distribute, and consume broadband media -- whenever and wherever they may be.

For more information about The Diffusion Group, visit our website at

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