March 17, 2010 08:08 ET

More Than One Billion URLs (gURLs) Have Been Created to Track Social Marketing Campaigns

Milestone Demonstrates How Genius Helps Marketers Gain Easy Insight Into Social Marketing Effectiveness While Increasing Revenue

SAN MATEO, CA--(Marketwire - March 17, 2010) - Incorporated®, ranked No. 1 in marketing automation, and a leading on-demand provider of B2B sales lead management and demand generation solutions, today announced a major industry milestone: serving its one billionth Genius URL (gURL™). Unlike traditional URL shorteners, gURLs are designed specifically to track social media conversations and online marketing campaigns, feeding the data directly into the Genius marketing automation solution. This offers unprecedented visibility into the success and overall participation of social marketing campaigns, enabling sales and marketing teams to spontaneously reach prospects in any channel and respond with relevant content, while greatly increasing marketing ROI.

"One billion gURLs served demonstrates the global customer demand for easy-to-use solutions that track social media marketing effectiveness. With gURLS, any Tweet or Facebook status update can be turned into a revenue-generating marketing campaign in just two clicks," said David Thompson, CEO and co-Founder of "With conversion and close rates on leads from social media channels like Twitter and Facebook outperforming traditional online ads and email two to one, marketers can no longer afford to use slow, outdated approaches to track social marketing campaigns. It's a social world and Genius gives our customers unprecedented competitive advantage over those using other less flexible systems."

"Genius' proven, scalable platform is the only marketing automation solution capable of tracking billions of social conversations and pinpointing and extracting sales leads," said Scott Mersy, VP of marketing and products of "While our competitors continue to push slow and unscalable landing-page oriented solutions, the world has moved on to the much bigger opportunity of tracking social media conversations spontaneously across organizations, leveraging on-site and off-site content to engage prospects at much lower cost. The traditional model of pitching prospects with single-page offers is losing its luster in a social world."

gURLs are integral to the Genius marketing automation solution -- recently ranked No. 1 by AppExchange users and used by hundreds of customers in over 115 countries worldwide. Genius customers are proving marketing's impact on sales by netting up to 150% increases in revenue and up to 300% increases in conversion rates from inquiry to opportunity while keeping budgets flat.

In addition to gURLs, Genius Enterprise Marketing Automation includes drag and drop nurturing campaign creation, lead scoring, email marketing, and landing page creation. All Genius solutions have a unique connection to sales through real-time alerts that are pushed directly to the rep's desktop at the time the prospect is qualified according to customer rules. With Genius, marketing delivers only the most qualified leads to sales for immediate and appropriate follow up. A completely annotated prospect profile and behavior history provides sales with thorough insight into a prospect's interests and results in a far more productive conversation between sales and the buyer. 

Genius solutions are built on a robust Tier-1 hosted infrastructure offering true multi-tenancy and very fast, reliable service. Genius has over 99.999% uptime, an industry best, with speeds at up to 6X faster than other solutions. 

About® is the No. 1 provider of social marketing automation, sales lead management and demand generation solutions that enable both marketing and sales users to quickly identify and connect with their best prospects, without IT. With hundreds of corporate customers who use Genius solutions to automate email marketing and lead nurturing campaigns, B2B marketers are proving their impact on revenue by delivering the most qualified leads directly to their frontline sales reps, so they can immediately follow-up on their best opportunities and close more deals. is a privately held company funded by Accel Partners, Deep Fork Capital, Emergence Capital, Mohr Davidow Ventures, and Walden International, with headquarters in San Mateo, CA. For more information, visit or email Info at Genius.

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