Monster.ca

Monster.ca

January 19, 2011 10:19 ET

More Than One-Quarter of Canadians Think U.S. President Barack Obama Would Be the Ultimate CEO, According to Monster.ca's "If I Were CEO" Survey

One-Third of Canadians Also Think Their Current CEO Should Spend Some Time "in the Trenches"

MONTREAL, QUEBEC--(Marketwire - Jan. 19, 2011) -

Editors Note: There are three videos associated with this press release.

Online job portal Monster.ca today announced the results of its first-ever "If I were CEO" survey where Canadians gave advice to their current CEO and speculated as to what they might do if they themselves were made CEO, in addition weighing in on just who the ultimate CEO might be. According to 28 per cent of Canadians, the ultimate CEO would be U.S. President Barack Obama.

The survey — conducted by Angus Reid Public Opinion among a representative sample of 2,009 employed adult Canadians — found that at 32 per cent, Obama was most popular with Canadians aged 18-34. He was an unpopular choice in Alberta at just 18 per cent but was very popular in Quebec at 37 per cent.

"This is a fun survey with a serious intent. While Canadians chose Obama as the ultimate CEO, they also asked for their own CEO to spend more time working alongside them," said Monster senior vice-president of international sales and general manager Canada Peter Gilfillan. "Furthermore, nearly one in five Canadians were in favour of having the CEO live on an average employee's salary for a month and both of these reactions tell me that Canadians are craving understanding and acknowledgement from corporate leadership." 

Additional findings revealed that:

  • One third of Canadians (33%), recommend that the CEO should "spend time in the trenches" getting to know what employees do day-to-day.
    • This idea was the most popular on the Prairies at 36%.
  • A further 17% of Canadians recommended that the CEO should live on an average employee's pay cheque for a month.
    • Men were more likely, at 19%, than women (15%) to recommend the temporary CEO pay cut.
    • Quebecers were less likely to think the CEO needed a paycheque reality check at 11% versus English Canadians at 18%.
  • Employees didn't want to get too close to the big boss, with just 9% nationwide thinking the CEO should be having lunch with employees at least once a month.

When asked what they would do first if they were CEO, the top priority for employed Canadians would be improving two-way communication between managers and staff, followed by improving health care benefits for all employees and offering flexible working hours.

For more information, please see the fact sheet: http://media3.marketwire.com/docs/fact-sheet-e.pdf.

About Monster Canada 

Monster Canada (www.monster.ca) is Canada's leading online job portal - a bilingual, user-friendly site that is improving the employment and recruitment experience in today's competitive job market. Headquartered in Montreal, Monster Canada is part of Monster, the leading global careers and recruitment resource online. With a local presence in key markets in North America, Europe, and Asia, Monster works for everyone by connecting employers with quality job seekers at all levels and by providing personalized career advice to consumers globally. Through online media sites and services, Monster delivers vast, highly targeted audiences to advertisers. Monster Worldwide is a member of the S&P 500 Index. To learn more about Monster's industry-leading employer products and services, please visit http://hiring.monster.ca.

About Monster Worldwide

Monster Worldwide, Inc. (NYSE:MWW), parent company of Monster®, the premier global online employment solution for more than a decade, strives to inspire people to improve their lives. With a local presence in key markets in North America, Europe, Asia and Latin America, Monster works for everyone by connecting employers with quality job seekers at all levels and by providing personalized career advice to consumers globally. Through online media sites and services, Monster delivers vast, highly targeted audiences to advertisers. Monster Worldwide is a member of the S&P 500. To learn more about Monster's industry-leading products and services, visit www.monster.com.

About the survey

From September 29th to October 4th 2010, Angus Reid Public Opinion conducted an online survey among a randomly selected, representative sample of 2,009 employed adult Canadians who are Angus Reid Forum panel members. The margin of error is ±2.2%, 19 times out of 20. The results have been statistically weighted to ensure a representative sample. Discrepancies in or between totals are due to rounding.

To view the videos associated with this press release, please visit the following links:

http://www.youtube.com/watch?v=tdkGv6figHM.

http://www.youtube.com/watch?v=T-nY4l6d9qA.

http://www.youtube.com/watch?v=Tt7OKmAiSzE.

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