SOURCE: American Television Distribution

August 15, 2007 15:50 ET

More Than Picnics on Labor Day Weekend

Millions to Spend Holiday Watching International Championship Mayhem

DALLAS, TX--(Marketwire - August 15, 2007) - On Labor Day weekend, thousands of rabid fans will fill the American Airlines Center in Dallas, Texas to see Championship Mixed Martial Arts matches headlined as "The Art of War," a grueling, no-holds barred, mano y mano, fight-to-the-end contest, not staged for the faint of heart.

It will be produced and broadcast LIVE Sept 1 for iN Demand Networks, the world's number one distributor of pay-per-view (PPV) and also for Video On Demand (VOD) by native Texan Tommy Habeeb, the prolific Reality TV series creator and star of "Cheaters," "Stag," "Eye For An Eye" and "Billionaires Car Club."

The event marks the unparalleled explosive popularity of this primitive sporting attraction, fittingly staged in a huge cage, replacing the much tamer boxing, judo and wrestling as the ticket of choice for the hardcore audience.

Habeeb, President of American Television Distribution (, sees an increasing taste of spectators for violence, both in movies, television and arena entertainment and sees this as an acceptable and healthy outlet for peoples' frustration and pent-up anger. "It's a way of releasing emotion without harming yourself or anyone else," says the amiable producer.

The ten-bout card features American "Snowman" Monson ( vs the Brazilian ( champion, Pedro "The Rock" Rizzo, vying for the International Fighters Association (IFA) World Heavyweight crown. Time Warner Cable, Comcast, Cox Communications, The Dish Network, Mediacom, Bright House Networks, Patriot Media and Charter Communications are among the satellite and cable providers for this spectacular event. SUN Sports Entertainment Inc. (SSPE) is a Certified and Licensed Combat Sports Promoter and is the owner of "Art of War" (

Contact Information

  • Contact:
    Gerry Porter, Sr VP
    Hanson & Schwam Public Relations
    Email Contact