SOURCE: Mocean Mobile

Mocean Mobile

December 07, 2011 10:46 ET

More Top Mobile Publishers Select Mocean Mobile; Join Ranks of Top Tier Publishers Who Have Standardized on the Industry's Leading Display Ad Serving Platform

New Agreements With Leading Publishers Show That Mocean Mobile Platform Is Helping App and Mobile Web Content Owners Monetize Their Growing Assets

NEW YORK, NY--(Marketwire - Dec 7, 2011) - Mocean Mobile (, the mobile ad serving standard, today announced new agreements with premium mobile publishers. These include AirG, Research In Motion (RIM), ScoreMobile®, Skype, TV Guide and Zumobi. The company previously announced customer agreements with Microsoft, MSNBC Digital Network, Flirtomatic and Gruner + Jahr.

Mocean Mobile has established itself as the technology of choice in mobile ad serving for large publishers and app developers. Customers continue to choose Mocean Mobile over other traditional ad serving companies because its robust technology solutions make it easy to sell, deploy, optimize and report on advertiser campaigns served on the mobile web and on applications.

Mobile Market Opportunity
The mobile web and mobile applications have progressed rapidly within the past two years, representing enormous marketing and monetization potential on a global scale. In the U.S. alone, an estimated $1B will be spent in mobile advertising, according to eMarketer. Spending will more than double to $2.4B by 2014. Mocean Mobile is taking advantage of this opportunity as the platform is used by leading-edge enterprises to serve display ads to all mobile devices, including smart phones, and tablets. It combines state of the art direct sales mobile campaign management with third party ad feed mediation.

"The growth of mobile advertising is driven by new devices like the Blackberry Bold 9900, iPad 2, Galaxy, iPhone 4S, Kindle Fire and others. Publishers have realized that traditional ad serving tools they might use for online ads sales is no longer an option for their growing mobile page views. A dedicated mobile campaign management platform is crucial," said Dave Gwozdz, CEO of Mocean Mobile. "Earning top ad revenue from their audiences, which in many cases are now larger via mobile devices than online, has moved from 'nice-to-have' to 'critical for the existence' for these top publishers. Some publishers, only a few months ago, dismissed the importance of their mobile ad sales technology as a commodity. Not today, the progress of mobile is moving that fast."

About Mocean Mobile
Mocean Mobile created one of the first mobile technology platforms that streamlines publishers', developers' and app stores' mobile revenue opportunities by giving them the ability to serve display ads to all mobile devices including smart phones, tablets and netbooks. Mocean Mobile integrates with the top rich media providers to ensure that publishers have capabilities to run the most engaging and comprehensive creative ad units on their mobile sites and apps. By integrating with the majority of 3rd party ad networks and agency side ad servers like DART and Atlas, Mocean Mobile combines state of the art direct sales campaign management with ad network mediation for the mobile world. Created in 2009, Mocean Mobile is led by a team of advertising and media veterans from Google, DoubleClick, Yahoo!, and AdMob, with more than 100 years of collective experience in online and mobile advertising and technology. It operates under parent company Mojiva Inc., which has a total of $35 million venture funding from Pelion Venture Partners, Shamrock Capital and Bertelsmann Digital Media Investments.

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