December 15, 2009 12:06 ET

More Women Using to Avoid Dealer Sales Environment Reports Increased Growth for Women Users of Secondary Lease Market

MIAMI, FL--(Marketwire - December 15, 2009) -, the nation's most popular online lease swap marketplace for car leases, reports a growing number of women using the company's peer-to-peer (P2P) marketplace as a way to shop for an auto lease.

A significant portion of feedback collected by indicates its women customers prefer to shop for car leases by working directly with another consumer because the P2P method removes the car dealer and sales person from the equation. In fact, avoiding the dealer sales environment was the leading reason women used the online marketplace (88.3 percent of the time) according to

"Car dealerships have made improvements over the years in adjusting their retail sales environment to be more in tune with women's interests and preferences for the car buying process," said Delia Passi, CEO of "Many dealerships still have a long way to go in meeting women's expectations, however, even though women are the primary influencers of auto sales. For this reason many woman are deciding to break the traditional car buying mold and are finding success in connecting with others on the Internet to find their next vehicle of choice."'s online lease swap marketplace connects a person wanting out of an unwanted car lease contract with a credit-qualified individual looking to pick up the remaining portion of the lease. The exiting party is able to walk away from the lease contract without harm to their credit while the incoming person gets a short-term lease with low monthly payments. The company's women customer base may negotiate directly with other consumers and then facilitate the transfer with the assistance of a account representative for leasing. has experienced annual growth in its women customer base and today roughly 43.8 percent of its transactions are processed via women either transferring out of or into an auto lease, up from 32.4 percent in 2007.

About easily and affordably matches car shoppers with individuals looking to escape their auto lease. Privately held and founded in 1998, is headquartered in Miami. For more information visit, on Twitter @Lease_Trader, or call 800-770-0207.