SOURCE: Moreover Technologies

June 07, 2005 09:00 ET

Moreover Technologies and Cymfony Partner to Help Companies Analyze Online News and Blog Discussion

SAN FRANCISCO, CA and WATERTOWN, MA -- (MARKET WIRE) -- June 7, 2005 -- Moreover Technologies, the premier provider of aggregated online current awareness and blog content, and Cymfony, a leader in market intelligence and automated media analysis, today announced a partnership to deliver real-time online news and blog content from Moreover into Cymfony's Web-based media intelligence applications. The partnership will provide Cymfony applications with a broad array of timely content to enable the award-winning products, Cymfony Dashboard and Digital Consumer Insight, to monitor and analyze the most up to date online news and blog posts, providing immediate insight to consumer discussions, perceptions and issues that could impact brand reputation.

Digital Consumer Insight provides users with the ability to analyze relevant online content from millions of sources of consumer-generated media. Blogs provide a wealth of unsolicited consumer opinions across a wide range of topics. Bloggers write about the subjects that matter most to them, and whether expressing positive or negative opinions, understanding and analyzing their output is extremely valuable to marketing and public relations professionals. Through this partnership, Cymfony delivers real-time access to more than 1.3 million blogs aggregated by Moreover and fed to Digital Consumer Insight, enabling in-depth analysis and insight into the constantly evolving blogosphere.

As some blogs are more influential than others and start to blur the lines with traditional journalism, Moreover identifies nearly 3,000 of the most influential blogs and applies additional metadata to enable further analysis within Digital Consumer Insight. Cymfony can extract information from any blog and has customized influential blog lists based on a client's vertical focus or interest. New and existing Cymfony customers will have the option to access Moreover's content as part of their service offering.

"Weblogs have become an indispensable part of the analysis of market trends and opinion," said Jim Pitkow, chief executive officer and president of Moreover Technologies. "Because blogs both break news stories and add additional context and thoughtful discussion to stories from more traditional media sources, monitoring their output is essential to successful marketing efforts."

"Online consumer discussion about products, companies and spokespeople that they love, hate, own or recommend is having an impact on the way marketing and brand management is done," said Cymfony CEO Andrew Bernstein. "At Cymfony, our goal is to offer customers the most comprehensive, accurate and complete analysis available and the Moreover partnership helps us to do this."

In addition, through this partnership Cymfony Dashboard will have real-time access to more than 11,000 of the most reliable online news sources provided by Moreover. News articles are collected from an ever-increasing list of editorially ranked sources, including premium international news leaders, national and regional publications, corporate and government press pages, trade and industry journals and more. This comprehensive online news coverage is processed by Cymfony's proprietary information extraction technology to deliver true market intelligence and provide brand managers, product marketing, public relations, competitive intelligence and marketing professionals with the critical analytics necessary to clearly understand consumer discussion relating to companies, products and competitors.

"With the vast amount of vital online current awareness information to monitor and process, companies need both robust analysis tools and complete content coverage," said Mr. Pitkow. "Moreover's partnership with Cymfony will help companies uncover trends and make sense out of the incredible amount of online information."

About Cymfony, Inc.

Cymfony is an award-winning media measurement, market research and business intelligence company providing software and services to leading corporations throughout the world. The Cymfony Dashboard series of solutions are used to measure, analyze and manage global brands and understand perception from both traditional and consumer-generated media including blogs, messages boards, usenet groups and forums. Cymfony's business intelligence solutions are powered by Cymfony's InfoXtract™ technology, a leading advanced information extraction and analysis engine used by United States government and intelligence agencies. For more information or to schedule a demonstration of Cymfony Dashboard or Digital Consumer Insight, contact Cymfony at (617) 673-6000 or visit the web at http://www.cymfony.com

About Moreover Technologies

Moreover Technologies is the premier provider of real-time aggregated current awareness solutions. Moreover harvests news from thousands of the most reliable online sources, including premium international and regional publications, corporate and government press pages, Weblogs and audio and video broadcast channels. Content is intelligently categorized, fortified with descriptive metadata, ranked for quality by an experienced editorial staff and then delivered for use in custom applications, Websites, Internet search engines, corporate intranets and enterprise portals.

Moreover solutions are trusted by hundreds of leading organizations including Ask Jeeves, Citigroup, Hill & Knowlton, McCann Eriksson, Microsoft, MSN, Saatchi & Saatchi, the U.S. Air Force, the U.S. Department of Energy, the U.S. Navy and Yahoo!. Visit www.moreover.com.

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