SOURCE: MoreVisibility

February 14, 2006 09:00 ET

MoreVisibility Re-Engineers to Accommodate Growth

BOCA RATON, FL -- (MARKET WIRE) -- February 14, 2006 -- The dotcom era was booming in 1999 when successful entrepreneurs Dennis Pushkin and Andrew Wetzler launched their Search Engine Marketing and Optimization firm (SEM/SEO) MoreVisibility.

"We saw the Internet as the ultimate direct marketing vehicle," said Wetzler. "We also realized there would eventually be massive competition to get traffic to Web sites, and firms, both large and small, would need help getting premier positioning on search engines. Savvy marketers held the same opinion of the Internet and were gearing up for the future," Wetzler added.

As a result of a solid business plan and the delivery of outstanding service, MoreVisibility enjoyed early success becoming cash-flow positive and profitable after just a few months of operation.

From their cramped original quarters that housed a handful of employees, 30 plus staffers now occupy a state-of-the-art facility overlooking downtown Boca Raton and the Atlantic Ocean.

"We are pleased with our success in terms of both company growth and industry recognition. That includes being named to the 2005 INC. 500 list of fastest-growing private companies as well as positive feedback from Jupiter Research's most recent Search Engine Marketing / Optimization Constellation report," reflected CEO Dennis Pushkin.

"The key to our past and future success is our ability to adapt to change and remain client focused," said Wetzler, who is a member of MSN's 14 person Search Advisory Council and Membership Chair of the Direct Marketing Association's Search Engine Marketing Council. "There are few industries that have gone through as much growth and transformation as Search, and if you want to consistently perform for your clients you need be at the head of that curve."

MoreVisibility has recently completed a Re-Engineering initiative designed to better serve their growing roster of clients. This has involved adding several new team members in client support and Search strategy positions. The Re-Engineering has occurred in conjunction with a new proactive approach to client management and the promotion of Danielle Leitch to executive vice president.

"Danielle had a vision and strategy as to the most effective way to manage our client engagements for long-term success. We are very pleased with the increased depth and expertise we are able to offer our clients," said Pushkin.

About MoreVisibility

Founded in 1999, MoreVisibility is one of the world's largest and most experienced Search Engine Marketing and Search Engine Optimization specialists, having helped hundreds of Fortune 1000 companies and small businesses increase qualified traffic to their Web sites. MoreVisibility is one of only 12 companies worldwide originally designated by Yahoo Search Marketing as an Ambassador for Search Submit Pro, the XML/Trusted Feed for Yahoo Search Technology.

MoreVisibility is a Google Certified Company and was named to the 2005 INC. 500. The firm boasts high client retention, earned by a team of 30 plus senior professionals that delivers superior performance and measurable sales results. Notable clients served include The Metropolitan Museum of Art, USA Today, The Mayo Clinic, Mrs. Fields and Clemson University. MoreVisibility is a privately held company based in Boca Raton, Fla. and can be found on the Web at

Contact Information

  • Contact:
    Peter Nasca
    (312) 421-0723