SOURCE: Ross Computer Systems

Ross Computer Systems

August 01, 2011 10:00 ET

Morning Fresh Dairy Implements Ross 360 DSD to Support Its Delivery Operations

Regional Dairy Deploys Ross 360 DSD for Its Wholesale and Home Delivery Routes

NEW YORK, NY--(Marketwire - Aug 1, 2011) - Ross Computer Systems, a leading provider of direct store delivery (DSD) software solutions, announces that Morning Fresh Dairy of Bellvue, Colorado, is installing Ross 360° DSD Office and Ross 360° DSD Mobile to support its delivery operations to more than 7,000 customers.

The implementation of both the office and mobile DSD applications provides key route accounting functionality and control for the regional dairy. Morning Fresh Dairy operations includes complete dairy operations: from milking cows to production to warehousing and delivery. "With Ross, we offer online ordering, print load sheets and home delivery tickets, manage accounts receivable, and will use the mobile solution in the field to manage and settle routes -- all from one vendor," says Morning Fresh Dairy co-owner, Lori Graves. "Ross certainly knows the dairy business."

Since 1894, Morning Fresh Dairy has provided 100 percent, all natural dairy products to customers in Larimer County, Colorado, growing their family-owned dairy operations. "Dairies, large and small, need to deal with the short shelf life of perishable products. If your dairy delivery process is inefficient, it creates all sorts of customer issues," says Darren Weiss, Sales and Marketing Manager at Ross. "At Morning Fresh, they have 100-plus years of tradition backing their products. Our team is happy to support them as they grow their business for the next generation."

About Ross Computer Systems
Ross Computer Systems, a national provider of route accounting and direct store delivery software solutions, offers unmatched expertise to clients deploying DSD systems. Based on 40-plus years of industry experience, Ross Computer Systems has developed Ross 360° DSD, the most comprehensive DSD route accounting suite on the market, including solutions for Office Operations, Mobile, Manufacturing, Distributors and DSD Professional Services. Ross 360° DSD is deployed as a complete DSD software platform or as individual solutions and easily integrates to other applications. For more information, visit

About Morning Fresh Dairy
Since 1894, Morning Fresh Dairy has been operated by the Graves family in Larimer County, Colorado. Morning Fresh Dairy provides 100 percent all natural dairy products to more than 7,000 customers. We are committed to environmentally sustainable practices and will soon complete our organic certification. Morning Fresh Dairy cows are not injected with antibiotics or growth hormones to increase milk production. Cows graze on organic pasture and are fed organic feed in non-grazing months. Milk produced at Morning Fresh is delivered in recyclable glass bottles to ensure the freshest, tastiest milk for our customers. For more information, visit

Contact Information

  • Contact:
    Darren Weiss
    Sales and Marketing Manager
    Email Contact
    (212) 221-7677