WM Morrison Supermarkets Plc

WM Morrison Supermarkets Plc

June 13, 2005 13:00 ET

Morrisons Crowned Supermarket Champions of Availability and Customer Service

LONDON, ENGLAND--(CCNMatthews - Jun. 13, 2005) - Shoppers at Morrisons stores have been told that they enjoy the best produce availability and customer service after the supermarket chain was awarded two prestigious Grocer 33 awards. Morrisons achieved these outstanding results whilst undergoing the biggest supermarket conversion programme in UK retail history.

Mark Gunter, Store Operations Director, said: "Morrisons is delighted to have been recognised as market leaders in such important areas of supermarket business.

"The Grocer 33 awards demonstrate that even with the conversion challenges facing our business the dedication of all our team ensures that we constantly deliver to our customers with the right products on the shelf at the right time, with the right attitude.

"It is fantastic to be recognised for availability within our stores, especially as it has been awarded to us for the third year running, whilst the award for customer service is testament to the outstanding performance of all our store staff who continually strive to set exceptional standards."

The Grocer 33 is a shopping basket survey conducted throughout the country's major supermarkets in eight regions of the UK. The prize is awarded weekly after a 'mystery shopper' visits a chosen store from each of the major supermarket chains with a set shopping list, who then reports back with details of availability, price and customer service received.

Morrisons were awarded the overall prize for availability for the year up to June 4th 2005, after returning 21 full shopping baskets from the weekly 'mystery shopper' survey. For the full year Morrisons boasted an availability record of 98.3%, described by The Grocer as "a performance this year that has been nothing short of extraordinary". During the period the 'mystery shoppers' only encountered 21 out of stock products, with only six items being out of stock since the New Year.

Morrisons has now received The Grocer 33 prize for availability for three consecutive years, with the latest award coming during the period in which Morrisons carried out a programme that has seen 120 former Safeway stores converted to the Morrisons format.

Morrisons were also given the customer Service award for the same period after winning the coveted weekly Top Store award on 14 occasions - four more than the nearest rival. The award highlights 'the best managers in the business' for achieving cleanliness and tidiness of the store; aisles that were free from shelf stackers and packing trolleys; well merchandised with products easy to find; efficient and helpful staff and sufficient checkouts for the volume of customers.


Notes to Editors
Morrisons the UKs 4th largest supermarket started life as a family run business in the northern markets. Even though the egg and butter market stall has long gone, the family beliefs of quality, value and service are still evident in today's business. Following the 2004 takeover of Safeway, Morrisons has a turnover of GBP12.1 billion whilst nationwide there are over 400 stores and more than 150,000 employees. Morrisons still has a family member at the helm, in the UK's longest serving FTSE100 chairman Sir Ken Morrison.

Morrisons unique approach to food retailing is evident in all areas of the supply chain. It maintains a high degree of vertical integration and manufacturing, packing and distribution operations are all owned by the company. This helps Morrisons understand the needs of farmers and producers, while also giving its customers quality and value.

Morrisons stores are visited by over 10 million customers a week. They return week after week because of the quality range of branded and own branded goods. These include both a premium range called The Best and healthy eating products under the Eat Smart name.

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