March 02, 2015 09:01 ET

MOSCOT and smart Debut the smart fortwo edition MOSCOT in Celebration of MOSCOT's 100 Year Anniversary

100 Years! 100 Cars!

MILAN, ITALY--(Marketwired - Mar 2, 2015) -  MIDO Hall 4 V03/Z10 -- MOSCOT, the New York City institution renowned worldwide for its iconic eyewear, and smart, internationally recognized for perfect urban mobility on two and four wheels, today debuted the smart fortwo edition MOSCOT, a limited edition smart fortwo cabrio -- only 100 cars will be available worldwide -- in honor of MOSCOT's 100 Year anniversary.

The limited edition smart fortwo edition MOSCOT, a collaboration between the iconic brands, comes with The LEMTOSH smart, MOSCOT's perennial favorite frame in the Company's iconic colors, and The MOSCOT smart Drive Package, a set of three Clip-on Sun Lens combinations for an enhanced optical experience -- everything you need to keep moving and stay original, whether on four-wheels, or two feet.

The smart fortwo edition MOSCOT makes its international debut at the MOSCOT 100 Year Anniversary party at the Officine Del Volo in Milan, Italy, before being showcased at the Geneva International Motor Show from March 5 - 15th, 2015.

The two-seater, convertible, smart fortwo edition MOSCOT sports a beautiful black interior and exterior, with MOSCOT's iconic yellow color subtly weaved throughout for a match that's perfectly coordinated with The LEMTOSH smart. The car's shiny black exterior, deep black body panels, and matching black spokes in its light alloy wheels feature MOSCOT's classic yellow accents on the tridion safety cell, door mirror caps, and around the rims, as well as other exterior accents. Luminous yellow accents carry through the smart fortwo edition MOSCOT's predominately black leather interior, with subtle yellow accents on the instrument panel, knee pad, sports steering wheel, armrest, black door panels, instrument panels, door pockets and other interior elements, as well as yellow contrast stitching on the car's black leather seats.

The smart fortwo edition MOSCOT marks another highlight in the lifecycle of the well-established smart fortwo, and the beginning of a new century of fun, fashion, and history from MOSCOT.

"Working with a likeminded brand who shares our creative vision, brand values, and the exultation of the downtown urban lifestyle has resulted in this unique and innovative collaboration," said Harvey Moscot, Owner of MOSCOT. "Partnering with smart has been a pleasure, and we are excited to connect with fans worldwide in such a special way for our 100 Year anniversary."

"The design teams of MOSCOT and smart jointly created two products that perfectly combine style and functionality. The smart fortwo edition MOSCOT and The LEMTOSH smart both have a very unique look and I am especially pleased that in combination they embody the urban way of life and thus our smart attitude brilliantly", explains Dr. Annette Winkler, Head of smart.

The LEMTOSH smart

The LEMTOSH smart cleverly layers MOSCOT's Pantone 602 C Yellow in between Matte Black acetate for a Special Edition LEMTOSH that's been 100 years in the making. Wear it on the street, or behind the wheel, for a look that's subtle and bold at the same time. Genius!

The MOSCOT smart Drive Package

The MOSCOT smart Drive Package is the apex of fun and function with three different Clip-on Lens combinations for optimum optics while driving: a Silver Clip with Vermillion Lenses for overcast conditions; a Yellow Clip with polarized G-15 Lenses for sunny conditions, and a Black Clip with high contrast Yellow Lenses for night conditions all housed in a soft and functional, tri-fold case. Take that, Mother Nature!



The smart fortwo edition MOSCOT is limited to 100 cars worldwide, and comes with The LEMTOSH smart, and The MOSCOT smart Drive Package.

The smart fortwo edition MOSCOT can be purchased at all participating smart dealers. The MSRP for the convertible with the 75kWBRABUS engine (Germany, gross, incl. 19% VAT) will be starting at EUR 29.524.

Sold separately, The LEMTOSH smart retails for $270 USD as ophthalmic, and The MOSCOT smart Drive Package retails for $250 USD.

The LEMTOSH smart is available as of January 20, 2015, and The MOSCOT smart Drive Package will be available February 28th, at MOSCOT Shops, online at, and in specialty retail and optical shops worldwide.


For samples and/or high-resolution photos, or to speak with MOSCOT executives, please contact Jessica Penzari at 718.522.9875, or via email at


MOSCOT is a New York City institution renowned worldwide for its iconic eyewear -- The MOSCOT Originals, MOSCOT Spirit, and MOSCOT Sun Collections. MOSCOT infuses its unmistakably refined, downtown aesthetic with nearly 100 years of eyewear expertise and unparalleled craftsmanship to create its timeless eyewear. While now recognized as a global fashion brand, MOSCOT remains, at heart, a neighborhood optical shop.

For more information on new and existing styles from all MOSCOT Collections, and for a complete list of shops selling MOSCOT eyewear, please visit

ABOUT smart

For years, the smart brand has stood like no other for innovation, functionality, and a joy of life. Thanks to their unconventional design and high technological standards, smart vehicles are perfect for city driving -- both as conventional smarts or electric cars. In its effort to develop the best urban mobility solutions, smart questions the status quo, which makes it the world's smallest automotive think tank.

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