March 09, 2012 10:18 ET

MOSCOT Uses Metal to Launch Metal

New Campaign Features a Who's Who of Heavy Metal Artists to Launch Its 2012 Spring/Summer MOSCOT Originals Collection

NEW YORK, NY--(Marketwire - Mar 9, 2012) - MOSCOT, a New York City institution renowned worldwide for its iconic eyewear -- The MOSCOT Originals, MOSCOT Spirit, and MOSCOT Sun Collections -- will launch an equally iconic and striking advertising campaign featuring the most recognizable names in Heavy Metal. The MOSCOT Metal Campaign launches worldwide March 9, 2012, concomitant with the launch of five striking new MOSCOT Originals styles -- the Company's first foray into all metal frames and a marked departure from its trademark acetate styles.

The pairing of MOSCOT, a nearly 100 year old, fourth generation heritage brand known for its downtown New York City sensibility and aesthetic, with a bevy of Heavy Metal artists and personalities, may at first sounded incongruent, but for the creative team at MOSCOT, tattoos, piercings, leather and long beards proved to be the perfect canvas for the refined lines of the new Collection.

More than just a play on words or publicity stunt, philosophically MOSCOT felt a real connection between who MOSCOT is as a brand and what these men and women stand for as artists. All are authentic, genuine, creative, fun, unconventional, humble, non-conformists who know where they come from, what they like, and what works for them, so that's what they do… and that's what makes them each Originals.

The campaign was created in house by the MOSCOT creative team -- conceptualized and photographed by MOSCOT Co-President Wendy Simmons and Marketing Coordinator Bianca Pizzoferrato, with post production by Louie Lepore, costume styling by Santiago Siguenza, and makeup by Breanna Williams. The 2012 campaign was shot at the iconic Williamsburg metal bar, Duff's Brooklyn, and features Alex Skolnick (Testament), Chris Adler (Lamb of God), Faisal Talal (Acrassicauda), Jesse Leach (Killswitch), Jose Mangin (Sirius Radio), Juliya Chernetsky (Fuse TV), Marwan Riyadh (Acrassicauda), Matt Heafy (Trivium), Scott Ian (Antrax), and Zakk Wylde (Black Label Society).

The campaign will be featured in MOSCOT shops and on, and in retail and specialty retail shops worldwide.

MOSCOT is a New York City institution renowned worldwide for its iconic eyewear -- The MOSCOT Originals, MOSCOT Spirit, and MOSCOT Sun Collections. MOSCOT infuses its unmistakably refined, downtown aesthetic with nearly 100 years of eyewear expertise and unparalleled craftsmanship to create its timeless eyewear. While now recognized as a global fashion brand, MOSCOT remains, at heart, a neighborhood optical shop. For more information on MOSCOT and The MOSCOT Collections, please visit

Contact Information

    Matt Parkhurst
    Vendeloo Inc.
    Email Contact