ACNielsen

ACNielsen

March 07, 2005 12:06 ET

Most Canadians Rate Their Overall Health Positively, According To New ACNielsen Study


NEWS RELEASE TRANSMITTED BY CCNMatthews

FOR: ACNIELSEN

MARCH 7, 2005 - 12:06 ET

Most Canadians Rate Their Overall Health Positively,
According To New ACNielsen Study

MARKHAM, ONTARIO--(CCNMatthews - March 7, 2005) -

Young People Give Themselves the Highest Marks for Good Health, but a
Majority from All Age Groups Feel Healthy

Canadians rate their overall health positively, with 82% of respondents
describing their overall health as "excellent" or "good," and only 17%
rating their overall health as "fair" or "poor," according to the latest
HealthCare 2004 study from ACNielsen, the world's leading provider of
consumer and marketplace information.

While people aged 65 or older were three times as likely as those under
35 (27 percent vs. 9 percent) to rate their overall health as "fair" or
"poor," the vast majority (73 percent) of the oldest respondents rated
their health as "good" or "excellent."



How Canadians Rate Their Health
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Under 35 to 44 45 to 54 55 to 64 65 and
35 over
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Excellent 29% 26% 21% 17% 13%
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Good 62% 64% 62% 62% 60%
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Fair 8% 9% 14% 18% 24%
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Poor 1% 1% 2% 3% 3%
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Total 100% 100% 100% 100% 100%
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Source: ACNielsen Canada PanelTrack 2004 HealthCare survey


According to Brad Hodgins, product manager, ACNielsen, "These are
remarkable findings that show, at very least, the optimism people are
feeling about their health."

Across all age brackets under age 65, most respondents said that at the
first signs of a new medical condition or ailment they "tough it out"
and wait to see if it gets worse. However, respondents aged 65 or older
are almost six times as likely as those under 35 to say that they go to
their family doctor at the first signs of illness; younger respondents
are the most likely to say that they self-medicate with over-the-counter
remedies and seek advice from family or friends.

Attitudes towards Health & Wellness

The majority of Canadians (70%) say that they are very involved in
keeping themselves healthy; 65% feel capable of maintaining their
physical well being by avoiding things such as smoking, drinking too
much, and eating junk food, though just under half (49%) say that they
actually do control their diet, exercise and lifestyle in a very healthy
way.



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% Who Strongly or Moderately Agree
Under 35 to 45 to 55 to 65 and Total
35 44 54 64 over National
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I am very involved in
keeping myself healthy. 64% 67% 68% 73% 74% 70%
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I feel capable of
maintaining my
physical well being
by avoiding things
such as smoking,
drinking too much,
and eating junk food. 60% 62% 60% 68% 75% 65%
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I feel I control my diet,
exercise, and lifestyles
in a very healthy way. 41% 43% 44% 54% 62% 49%
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Source: ACNielsen Canada PanelTrack 2004 HealthCare survey


According to Hodgins, "It's noteworthy that the youngest respondents
were both the most optimistic about their health and the least likely to
say that they control their diet, exercise and lifestyle in a very
healthy way. It points to an opportunity for the healthcare industry to
encourage younger people not to take their health for granted."

The 9th edition of ACNielsen's annual Healthcare study was based on
nearly 14,000 responses from members of the Homescan® consumer panel.
The study offers clients the ability to better understand the attitudes
and behaviors of people who suffer from any of 30 health-related
conditions or illnesses and provides a window into Canadians' attitudes
towards health care & well-being.

ACNielsen, a VNU business, is the world's leading marketing information
provider. Offering services in more than 100 countries, the unit
provides measurement and analysis of marketplace dynamics and consumer
attitudes and behaviour. Clients rely on ACNielsen's market research,
proprietary products, analytical tools and professional service to
understand competitive performance, to uncover new opportunities and to
raise the profitability of their marketing and sales campaigns.

ACNielsen Canada is based in Markham, Ontario, with regional offices in
Vancouver, Calgary and Montreal.

Note to Editors: Look for this press release and other ACNielsen news on
the Internet at http://acnielsen.com/news and http://www.acnielsen.ca.

-30-

Contact Information

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    Kristen Ridley
    (905) 943-8343