SAN JOSE, CA--(Marketwired - December 01, 2015) - MOTA, a leading manufacturer of consumer electronics and wearables, today announced Fly Safely!, an educational campaign to promote safe flight by first-time drone owners.
The launch of Fly Safely! comes after last month's debut of the world's smallest, lightest drone: MOTA JETJAT™ Nano.
"JETJAT Nano gives anyone the ability to pilot a high-performance aircraft," said MOTA President Michael Faro. "Nano is inexpensive, fun to fly, and can go almost anywhere. For the first time, people can operate a drone as casually as they use a phone. We want everybody to enjoy our little Nano responsibly, so that others around them share in the pleasure of flight."
JETJAT Nano introduces a new class of ultra-small simple-to-fly personal drones. It promises to further fuel an already rapidly-growing drone market. Fortune estimated consumer drone sales at between $800 million to $1 billion worldwide,1 while the Consumer Electronics Association projected up to 1 million drone flights/day in the U.S. by 2025.2
Fly Safely! takes a gently humorous approach to flight etiquette and safety. The campaign includes a series of social posts with flight tips for treading lightly in the sky, outreach to leading R/C and drone clubs, and a free poster for individuals and organizations such as schools. The poster, Save-A-Drone: Flight Safety, is downloadable at: www.mota.com/jetjat-nano-drone/.
MOTA builds consumer electronics that enable people to command their world while having fun. We have introduced stylish mobile accessories to make technology useful and pleasurable, invented first-of-a-kind portable power solutions to keep GoPro users shooting longer, and created wearables that have caught the world's imagination. Visit www.mota.com or email email@example.com.
MOTA, JETJAT, JETJAT Nano, and Save-A-Drone: Flight Safety are trademarks or registered trademarks of UNorth, Inc. in the United States and other countries.
1 Fortune, "Get Ready for 'Drone Nation,'" Oct. 8, 2014, http://fortune.com/2014/10/08/drone-nation-air-droid/
2 Consumer Electronics Association, "2015 Tech Industry Outlook," July 15, 2015, http://www.cta.tech/News/News-Releases/Press-Releases/2015-Press-Releases/New-Tech-to-Drive-CE-Industry-Growth-in-2015,-Proj.aspx
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