SOURCE: Motel 6

Motel 6

November 15, 2010 13:41 ET

Motel 6 Launches Third Annual "Great Teddy Bear Roundup"

Motel 6 Helps Local Agencies Comfort Children in Need

DALLAS, TX--(Marketwire - November 15, 2010) - Motel 6, known for providing guests with a clean, comfortable room for the lowest price of any national chain, will help bring comfort to those who need it the most this holiday season through the brand's third annual "Great Teddy Bear Roundup." With the season of giving fast approaching, Motel 6 will provide guests and the local community an opportunity to get involved in a good cause and assist those in need.

The "Great Teddy Bear Roundup" collects new, small to medium-sized teddy bears on behalf of each Motel 6's local law enforcement agency, fire department or hospital in need of a means to comfort children experiencing stressful or traumatic situations. More than 25,000 new teddy bears have been collected over the past two years at Motel 6 locations in the U.S. and Canada.

"The growing success of our 'Great Teddy Bear Roundup' over the last two years has warmed our hearts and strengthened our commitment to collecting teddy bears for the community," said Olivier Poirot, CEO of Accor North America, Motel 6 and Studio 6. "We respect and appreciate the work of our local police, fire departments and social services and are proud to continue supporting them in their efforts to comfort children in need."

Beginning today, Motel 6 will encourage guests and community members to get into the holiday spirit by donating a new teddy bear to a local Motel 6 location, which can be found on www.motel6.com.

As an additional avenue of giving, Motel 6 encourages guests and the community to visit the Motel 6 Web site and make a monetary donation to Ronald McDonald House Charities® (RMHC). Motel 6 partnered with RMHC earlier this year to support and contribute to the charity's efforts on behalf of children and their families. Contributions to RMHC are accepted online via http://www.motel6.com/promotions/rmhc.aspx.

About Motel 6
Motel 6 offers the lowest price of any national chain at more than 1,000 company-owned and franchised locations throughout the United States and Canada. For 24 years, Motel 6 has used the tagline, "We'll leave the light on for you®," earning the chain the highest brand recognition in the economy lodging segment. Motel 6 was the first national pet friendly chain, welcoming pets since 1962. Standard amenities include free local phone calls, no long distance access charges, free morning coffee and cable channel line-up with premium channels including HBO, ESPN/ESPN2, and CNN. Most locations offer Wi-Fi Internet access, swimming pools and guest laundry facilities. For more information, visit www.motel6.com.

About Accor North America
Headquartered in Dallas (Carrollton), Texas, Accor North America operates more than 1,000 upscale and economy properties including nationwide economy leaders Motel 6, Studio 6, Ibis, Sofitel Luxury Hotels and upscale Novotel locations in the U.S., Canada and Mexico. For more information, visit www.accor-na.com.

About Accor Worldwide
Accor, the world's leading hotel operator and market leader in Europe, is present in 90 countries with 4,100 hotels and close to 500,000 rooms.

Accor's broad portfolio of hotel brands -- Sofitel, Pullman, MGallery, Novotel, Suite Novotel, Mercure, Adagio, ibis, all seasons, Etap Hotel, Formule 1, hotelF1, Studio 6 and Motel 6, and its related activities, Thalassa sea & spa and Lenôtre -- provide an extensive offer from luxury to budget. With 145,000 employees worldwide, the Group offers to its clients and partners nearly 45 years of know-how and expertise.

Contact Information

  • CONTACTS

    Laura Rojo-Eddy
    Director, Corporate Communications
    972-360-5970
    lrojo@accor-na.com