SOURCE: Motion Picture & Television Fund

Motion Picture & Television Fund

December 08, 2010 12:47 ET

Motion Picture & Television Fund Surveys Community on Its Future

Industry-Wide Research Effort Will Assess Entertainment Community's Needs to Shape Organization's Future Services and Programs

WOODLAND HILLS, CA--(Marketwire - December 8, 2010) - The Motion Picture & Television Fund, the entertainment industry's premier health and social services non-profit organization, today launched a first-of-its-kind, comprehensive entertainment industry-wide survey to identify the future needs of the entertainment industry workers it serves. With the active support of industry leadership, the MPTF is encouraging all industry participants to participate in the survey to allow their voices to be heard.

The 15-20 minute online survey reaches out broadly to more than 200,000 members of the entertainment industry, both active and retired, to solicit their input on a variety of topics. MPTF-eligible industry workers, including members of all the entertainment industry unions and guilds, and employees of the studios, television networks, production companies, and other media entities will receive the online survey.

Against the dynamic backdrop of reduced overall production volume and significant declines, specifically in California-based production, increased healthcare costs, tightening eligibility requirements and a wave of baby-boomer industry workers planning for retirement, the MPTF developed this research survey as part of a larger plan to determine the trajectory of the organization and its offerings going forward. The survey offers the Fund an opportunity to understand the evolving needs of the entertainment community and how to best tell its story in a coherent, effective, and compelling manner.

"This is the first time that MPTF or any other industry organization has embarked on such a widespread effort to assess the needs and wants of the community it serves," said MPTF CEO Bob Beitcher. "We have been overwhelmed by the support for this survey from the guilds, unions, studios and other entertainment companies. All of our partners are telling us the same thing: everyone who works in our industry stands to benefit by using the survey tool to let us know how we can better serve them now and in the future."

"I'm very happy they are looking for our input. Over the years, I've seen several of my friends' lives improved after receiving help from the MPTF. So, I will gladly take part in the survey and tell others I know to participate," said Ed Gutentag, Local 600.

To mount the survey, the Fund has enlisted well-respected research firm Fairbank, Maslin, Maullin, Metz & Associates (FM3), whose clients have included political campaigns, entertainment unions and guilds, and major healthcare organizations.

About Fairbank, Maslin, Maullin, Metz & Associates (FM3)
FM3 is a national leader in public opinion research for businesses, not-for-profit organizations, political campaigns and public agencies. For three decades FM3 has used diverse methods and technologies to help its clients understand what the public is thinking -- and to use that understanding to develop clear, actionable recommendations to guide their communications and strategy. For more information, visit www.fmma.com

About MPTF
For the past 89 years, the Motion Picture & Television Fund has served California's entertainment community. The non-profit organization provides healthcare, independent and assisted living, memory care, childcare, financial support and charitable social services to more than 60,000 entertainment industry professionals every year. MPTF is a leader in the development and implementation of services and programs for seniors. For more information, visit www.mptvfund.org.

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